You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO
Content is king, and someone must create it.
Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing
Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research
With massive cyberattacks on organizations and states, cyber security is one of the hottest news topics. Every day, a new cybersecurity startup proclaims it will solve those challenges, further crowding an already congested market.
This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam to get the media recognition they deserve?
Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective
Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
Topics: Public relations, Content marketing, Content, Social media, Cybersecurity
Once upon a time, I covered trade shows as a market analyst for a major consumer publication. Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall. Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.
I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.
Here are some pointers for being a resource to media at your next trade show:
Topics: Public relations, Journalist, News story, News value, Media resources, Press coverage, Press release, Media coverage, Trade show
Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.
Topics: Public relations, Press release, Media coverage, Media, Trade show, Staffing, Conferences, Giveaways
Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
Topics: Public relations, Press coverage, Press release, PR
Topics: Public relations, Media resources, Press coverage, Blog, Israel
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Content, AI, Thought leadership