Analyze This

Posted by Amy Kenigsberg on Apr 11, 2022 10:45:00 AM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 17, 2022 1:01:00 PM

Content is king, and someone must create it.

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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Aug 31, 2021 9:00:00 AM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, content marketing, DIY, social media, persona, inbound marketing, customer communications, personas, PR, SEO

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Jun 23, 2021 6:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Apr 4, 2021 5:51:00 PM

The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email and social media as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.

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Topics: Public relations, journalist, DIY, press release, media coverage, media

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Mar 31, 2021 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

The PR Curmudgeon

Posted by Larry Kenigsberg on Oct 27, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Aug 3, 2020 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

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Topics: Public relations, press coverage, PR, client relations, planning

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 7, 2019 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel

K2 Global Communications is Leading Agency on Clutch.co!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
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Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

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