The PR Curmudgeon

Posted by Larry Kenigsberg on Oct 27, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

Read More

Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Aug 12, 2020 7:15:00 AM

 

Read More

Topics: Public relations, content marketing, content, social media, cybersecurity

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Aug 3, 2020 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

Read More

Topics: Public relations, press coverage, PR, client relations, planning

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Jul 14, 2020 9:30:00 AM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

Read More

Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jun 29, 2020 1:01:29 PM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

Read More

Topics: Public relations, journalist, news story, DIY

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on May 4, 2020 1:01:00 PM

Content is king, and someone must create it.

Read More

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 7, 2019 4:00:00 PM
Read More

Topics: Public relations, media resources, press coverage, blog, Israel

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Oct 21, 2019 12:00:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

Read More

Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

K2 Global Communications is Leading Agency on Clutch.co!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
Read More

Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

Prepping for the Big Trade Show

Posted by Judith Segaloff on Jan 28, 2019 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

Read More

Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show