Even in the days of AI, AI can't deliver the most critical asset you possess - your institutional memory - the why, how, and way you do business.
Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.
Topics: Public relations, Journalist, Press release, Media coverage, Media, Messaging, USP
Since starting our business almost two decades ago, we’ve seen companies
Topics: Public relations, Blog, Content, Marketing, Valuation
Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.
What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?
Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand
Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.
Getting your news out there
Topics: Public relations, Journalist, News story, DIY
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.
Topics: Public relations, News value, Israel, Marketing
How to hire an A-team that delivers quantifiable results
Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO
Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research
With massive cyberattacks on organizations and states, cyber security is one of the hottest news topics. Every day, a new cybersecurity startup proclaims it will solve those challenges, further crowding an already congested market.
This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam to get the media recognition they deserve?
Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective
Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
Topics: Public relations, Content marketing, Content, Social media, Cybersecurity