If No One Knows You're Out There

Posted by Larry Kenigsberg on Jun 11, 2025 8:30:00 AM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.

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Topics: Public relations, News value, Israel, Marketing

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Amy Kenigsberg on May 14, 2025 10:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on May 6, 2025 10:45:00 AM

You can have it all, just not at the same time, or so it seems.

Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.

Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Mar 4, 2025 10:15:00 AM

Content is king, and someone must create it.

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Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing

Analyze This

Posted by Amy Kenigsberg on Nov 7, 2024 11:15:00 AM

 

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Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Sep 19, 2024 1:27:52 PM

With massive cyberattacks on organizations and states, cyber security is one of the hottest news topics. Every day, a new cybersecurity startup proclaims it will solve those challenges, further crowding an already congested market.

This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam to get the media recognition they deserve?

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Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 10, 2024 9:15:00 AM

 

Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity

Profitable PR

Posted by Amy Kenigsberg on Aug 16, 2023 1:42:00 PM

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

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Topics: Public relations, Press coverage, Press release, PR

Why You Should Work with K2

Posted by Larry Kenigsberg on Aug 1, 2023 4:00:00 PM
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Topics: Public relations, Media resources, Press coverage, Blog, Israel

Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on Jun 22, 2023 3:20:44 PM

Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Content, AI, Thought leadership

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