"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jan 2, 2024 2:05:00 PM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand

Paying for the Future with PR

Posted by Larry Kenigsberg on Dec 6, 2023 12:47:00 PM

Since starting our business almost two decades ago, we’ve seen companies

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Topics: Public relations, Blog, Content, Marketing, Valuation

Profitable PR

Posted by Amy Kenigsberg on Aug 16, 2023 1:42:00 PM

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

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Topics: Public relations, Press coverage, Press release, PR

Why You Should Work with K2

Posted by Larry Kenigsberg on Aug 1, 2023 4:00:00 PM
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Topics: Public relations, Media resources, Press coverage, Blog, Israel

Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on Jun 22, 2023 3:20:44 PM

Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Content, AI, Thought leadership

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Jun 13, 2023 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

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Topics: Public relations, Press coverage, PR, Client relations, Planning

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jun 12, 2023 9:35:40 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, Journalist, News value, Press coverage, Content marketing

Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on May 30, 2023 3:48:04 PM

Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Press coverage, Media coverage, Media, PR, AI

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on May 16, 2023 5:51:00 PM

The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email, social media, and chat as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.

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Topics: Public relations, Journalist, DIY, Press release, Media coverage, Media

The PR Curmudgeon

Posted by Larry Kenigsberg on May 9, 2023 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, Marketing, Brand, Audience, Message, PR, Corporate communications

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