Quick Tips to Improve Your Website

Posted by Amy Kenigsberg on Mar 23, 2022 11:42:38 AM

Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.

No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.

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Topics: content marketing, marketing, brand, customer communications, SEO, Account-based marketing, client relations, integrated marketing, collaborative marketing, website

The Real Need for Messaging as a Service (MaaS)

Posted by Larry Kenigsberg on Nov 7, 2021 2:40:05 PM

Hmmm…should this be a blog or rant?

We’re constantly amazed at the number of companies who’ve been around for years and don’t have a cohesive messaging document (MD).

While I understand the aversion – MDs are difficult to execute, with various stakeholders within the company trying to get their voices heard – a well-conceived MD creates a virtual paint-by-numbers scenario, where all of your USPs are well defined for audiences across the purchasing chain, smoothing the account-based marketing process.

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Topics: marketing, brand, customer communications, message, messaging, corporate communications, client relations, integrated marketing

Why Integrated Marketing is Essential for B2Bs

Posted by Amy Kenigsberg on Sep 1, 2021 3:54:00 PM

Today’s B2B buyers and their buyer’s journeys have changed, and that’s why integrated marketing matters - a lot.

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Topics: marketing, brand, customer communications, Account-based marketing, influencer, B2B, customer journey, integrated marketing, influencer marketing