"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jan 2, 2024 2:05:00 PM

Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Mar 2, 2023 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story

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