Comments from K2 Global Communications

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications

Want to break through the clutter? Want to rise above the market noise?

Topics: content marketing, marketing, audience, message, messaging, personas

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

Topics: Public relations, journalist, news story, DIY

Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

Topics: marketing, persona, audience

Or How to Get the Most Bang from Your Inbound Marketing Buck

Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

 

Topics: Public relations, content marketing, content, social media, cybersecurity

 

Topics: content marketing, content, DIY, persona, brand, ideas

I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand