Comments from K2 Global Communications

 

Topics: content marketing, content, DIY, persona, brand, ideas

I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

This basically comes down to an exercise in empathy.

Topics: journalist, press coverage, marketing, valuation

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Here are some pointers for being a resource to media at your next trade show:

Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

Since starting our business more than a decade ago, we’ve seen companies

Topics: Public relations, blog, content, marketing, valuation

 

Topics: analyst, analyst relations, brand

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

Topics: content marketing, content, DIY, social media, persona

 

Topics: press coverage, media coverage, media, trade show, conferences

 

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research