With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?
Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective
Topics: Public relations, content marketing, content, social media, cybersecurity
Topics: content marketing, content, DIY, persona, brand, ideas
I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.
Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand
This basically comes down to an exercise in empathy.
Topics: journalist, press coverage, marketing, valuation
Content is king, and someone must create it.
Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
Once upon a time, I covered trade shows as a market analyst for a major consumer publication. Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall. Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.
I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.
Here are some pointers for being a resource to media at your next trade show:
Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show
Since starting our business more than a decade ago, we’ve seen companies
Topics: Public relations, blog, content, marketing, valuation
Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.
Topics: content marketing, content, DIY, social media, persona
