Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Jul 6, 2020 6:00:00 AM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Jul 2, 2020 11:51:13 AM

 

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Topics: content marketing, content, DIY, persona, brand, ideas

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Jul 1, 2020 12:59:50 PM

Want to break through the clutter? Want to rise above the market noise?

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Topics: content marketing, marketing, audience, message, messaging, personas

Engaging the Journalist 

Posted by Amy Kenigsberg on Jul 1, 2020 12:58:50 PM

This basically comes down to an exercise in empathy.

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Topics: journalist, press coverage, marketing, valuation

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on Jul 1, 2020 12:13:58 PM

Or How to Get the Most Bang from Your Inbound Marketing Buck

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Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

How to Overcome the 5 Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Jun 29, 2020 1:04:01 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jun 29, 2020 1:01:29 PM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, journalist, news story, DIY

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Jun 16, 2020 5:30:32 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

PR During the Pandemic

Posted by Amy Kenigsberg on Jun 9, 2020 3:52:45 PM

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

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Topics: media coverage, media, customer communications, messaging, personas, PR, internal communications, corporate communications, technology

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Jun 8, 2020 2:05:28 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand