Or How to Get the Most Bang from Your Inbound Marketing Buck
While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?
One, inbound has supplemented outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.
Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications
Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.
Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
Topics: Blog, Content, Marketing, Social media, Inbound marketing, Customer communications, Audience, Personas
How to hire an A-team that delivers quantifiable results
Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO
Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:
Topics: Content marketing, Inbound marketing, Customer communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Hubspot
Generating leads is only half the battle. The other half is closing those deals.
With so many different vendors and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.
Topics: Content marketing, Personas, Sales, Sales enablement content
With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.
By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.
Topics: Content marketing, Content, Sales, Sales qualified leads (SQL), Sales enablement content
Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.
“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”
Brandon’s boss is confused. “Just answer their questions.”
That isn’t enough..
Topics: Content, Sales, Sales enablement content
Imagine trying to write code without a computer.
Nearly impossible, right?
When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it.
Topics: Sales, Sales qualified leads (SQL), Sales funnel, Sales enablement content
Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.
Topics: Messaging, Sales, USP, Sales enablement content, UVP