“What’s in it for me”? is key. Nobody cares what you do. They only care what you do for them.
Start out demonstrating your understanding of your potential clients’ challenges before you explain how your solution is going to address them. This should be standard across every message.
Remember the buyer’s journey. Your content should support every stage: awareness, interest, consideration, decision.
Topics: Email marketing
Email marketing isn’t just sending commercial after commercial. It’s focusing on “What’s in it for me” for your potential clients that will eventually lead to a commercial relationship. Each phase of the message and delivery should be structured to establish and grow this foundation.
Topics: Sales, Email marketing
Email marketing still delivers the highest ROI of any sales and marketing activity. It doesn’t depend on algorithms, it isn’t based on popularity and likes, and you own it completely. To make it work for you, you need to focus on the strategic aspects of email marketing before you write a single message.
Unless you are a contestant on the “Married at First Sight” TV show, an engagement comes before a marriage. Keep that in mind when doing email marketing.
Again, the key focus needs to be “What’s in it for me?” Every message should provide value.
Let’s say the potential client joined your mailing list by filling out a form on your website, or you met them at a conference, and they wanted more information. The sooner you follow up, the more likely they are to remember you.
Topics: Content marketing, ABM, PESO, Email marketing
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM
Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game
Ask any marketer: account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.
Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM
Build up ABM success by bringing down the silos
Account-based marketing (ABM), which replaces broad marketing campaigns with laser-focused efforts on key accounts, cannot happen when there’s daylight between sales and marketing.
ABM’s mission to identify and target specific prospects requires coordinating resources. This means replacing traditional sales and marketing silos with sales and marketing alignment and partnership: a task that’s easier said than done.
Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM
At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.
Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM
Keep your edge and grow with targeted strategies and tactics. The key is to adapt what works at home and translate it into international marketing success.
Topics: International Marketing