Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media
PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.
Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications
So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
Topics: Public relations, journalist, news value, press coverage, content marketing
Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.
Topics: content marketing, content, customer communications, corporate communications, SEO, PESO, Paid media, Earned media, Shared media, owned media
Topics: Public relations, media resources, Israel
Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.
Even the savviest public relations professionals who have worked in your industry for many years require mindshare to get started and not just from the CEO. They may need to hear from your executives, sales force, current clients, and even prospective customers. Successful PR requires a highly collaborative approach.
Topics: Public relations, journalist, press release, media coverage, media, messaging, USP
“Everybody has a price” – but, what if…
Topics: Public relations, marketing, brand, audience, message, PR, corporate communications
Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.
Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media
Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations
Since starting our business more than a decade ago, we’ve seen companies
Topics: Public relations, blog, content, marketing, valuation