The What and How of Sales Enablement Content

Posted by Shani Eichler Delouya on Jan 25, 2023 3:42:25 PM

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

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Topics: sales, sales qualified leads, sales funnel, Sales enablement content

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Jan 12, 2023 12:32:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Jan 9, 2023 12:51:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How to Overcome the Five Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Jan 3, 2023 5:42:00 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Dec 28, 2022 9:15:00 AM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Dec 19, 2022 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Dec 12, 2022 7:15:00 AM

 

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Topics: Public relations, content marketing, content, social media, cybersecurity

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Dec 8, 2022 9:30:00 AM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

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Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Dec 5, 2022 2:54:00 PM

Want to break through the clutter? Want to rise above the market noise?

Are there too many cybersecurity companies for our own good? Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to a global cybersecurity market whose value is set to swell to over $300B by 2024 and VC funding that saw $12.5 billion in funding in just the first half of 2022. Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 3,500 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.

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Topics: content marketing, marketing, audience, message, messaging, personas

2023 - The Year of Digital Transformation in Marketing & Communications

Posted by Shani Eichler Delouya on Dec 4, 2022 10:06:29 PM

 

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Topics: blog, social media, planning, marketing strategy

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