Comments from K2 Global Communications

Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.

Online fashion brand Asos’ social followers constantly share content and respond to comments.

Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.

Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.

Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

 

Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.

Topics: messaging, sales, USP, Sales enablement content, UVP

 Generating leads is only half the battle. The other half is closing those deals.

With so many different vendors ups and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.

Topics: content marketing, personas, sales, Sales enablement content

With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.

By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.

Topics: content marketing, content, sales, sales qualified leads, Sales enablement content

Your sales teams can exceed expectations if you have the right materials at the right time for the right customer – we’re talking about bringing “What’s in it for me” to whole new levels.

Topics: content marketing, content, message, sales, USP, sales funnel, Sales enablement content, UVP

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

Topics: sales, sales qualified leads, sales funnel, Sales enablement content

Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.

“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”

Brandon’s boss is confused. “Just answer their questions.”

That isn’t enough..

Topics: content, sales, Sales enablement content

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

Topics: Public relations, press coverage, press release, PR

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing