Industry Analysts: Five Important Ways They Influence Your Customers

Posted by Consuelo Reinberg on Apr 26, 2022 6:30:00 AM

Photo by rawpixel.com from Pexels

Why it’s time to create a winning analyst relations program

Open your marketing toolbox, and you’ll see a whole range of weaponry with which to conquer your market. From advertising and public relations to sales promotions and sponsorships, these tools are tried-and-proven elements of every selling effort.

Read More

Topics: analyst, analyst relations, brand

Keep Top Influencers on Your Side

Posted by Consuelo Reinberg on Apr 19, 2022 12:08:00 PM

Run Smooth-as-Silk Analyst Briefings

Analysts are undeniably one of today’s top enterprise influencer groups - providing value with their finger on the pulse on the market, understanding of customer needs and pain points, and ability to advise clients which vendor and solutions to consider.

Read More

Topics: analyst, analyst relations, messaging

Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Apr 13, 2022 10:15:00 AM

A pitch-perfect pitch can get top influencers to cover your product

Read More

Topics: journalist, analyst, analyst relations, message, corporate communications, technology

Analyze This

Posted by Amy Kenigsberg on Apr 11, 2022 10:45:00 AM

 

Read More

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Ensure You're Fully Prepared for AR

Posted by Amy Kenigsberg on Mar 30, 2022 11:56:00 AM

7 Questions to Ask Before Trying DIY Analyst Relations

Analyst relations is simply too critical to simply do yourself or leave in inexperienced hands. Analyst relations could make or break marketing efforts for your technology products. Their objective and expert insights greatly influence technology buyers’ decisions, and your ability to influence these influencers could mean the difference between analyst coverage/ recommendation of your product and...well, the absence of it. Before you say, “How hard can it be?” ask yourself these questions:

Read More

Topics: analyst, analyst relations, objective, message, technology

Quick Tips to Improve Your Website

Posted by Amy Kenigsberg on Mar 23, 2022 11:42:38 AM

Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.

No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.

Read More

Topics: content marketing, marketing, brand, customer communications, SEO, Account-based marketing, client relations, integrated marketing, collaborative marketing, website

Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Mar 16, 2022 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

Read More

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Mar 1, 2022 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

Read More

Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Feb 23, 2022 4:56:00 PM

“Writer’s block happens to all writers, including content marketing writers.

 With 91% of companies today using content marketing to attract leads and engage customers, as content marketers you can’t afford to run out of ideas. True, ideas are literally all around us, but finding that truly exceptional concept that results in more traffic, more leads and conversions, and greater consumer love and loyalty for your brand can be quite challenging – challenging, but not impossible. If you want to come up with fresh, relevant topics all the time, but feel that your well of content ideas has dried up, read on.

Read More

Topics: content marketing, content, DIY, persona, brand, ideas

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 17, 2022 1:01:00 PM

Content is king, and someone must create it.

Read More

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing