Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Jun 12, 2019 7:49:00 PM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

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Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Jun 3, 2019 7:39:00 PM

 

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Topics: Public relations, content marketing, content, social media, cybersecurity

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Apr 30, 2019 4:08:00 PM

 

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Topics: content marketing, content, DIY, persona, brand, ideas

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Apr 24, 2019 12:28:51 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Engaging the Journalist 

Posted by Amy Kenigsberg on Feb 5, 2019 9:00:00 AM

This basically comes down to an exercise in empathy.

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Topics: journalist, press coverage, marketing, valuation

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 4, 2019 5:53:00 PM

Content is king, and someone must create it.

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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Prepping for the Big Trade Show

Posted by Judith Segaloff on Jan 28, 2019 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

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Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

Paying for the Future with PR

Posted by Larry Kenigsberg on Jan 22, 2019 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Industry Analysts: Five Important Ways They Influence Your Customers

Posted by Consuelo Reinberg on Jan 22, 2019 9:58:00 AM

 

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Topics: analyst, analyst relations, brand

Content Marketers: Why Hiring a Consultant Beats DIY Any Day

Posted by Consuelo Reinberg on Jan 16, 2019 10:00:00 AM

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

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Topics: content marketing, content, DIY, social media, persona