Content That Converts: Leveraging SaaS Analytics for Powerful Sales Enablement

Posted by Amy Kenigsberg on Jul 23, 2025 3:30:00 PM

In today's competitive SaaS landscape, closing deals requires more than just persuasive sales tactics—it demands compelling, data-driven content that resonates with prospects and clearly demonstrates value. The good news? Your platform already contains the analytics gold needed to create powerful sales enablement materials that drive conversions.

Unlocking Your Data's Sales Potential

Your SaaS platform continuously gathers valuable insights that can transform sales conversations. Usage patterns reveal industry-specific needs, adoption trends highlight value realization timelines, and performance metrics demonstrate concrete ROI. These analytics aren't just operational data—they're the foundation for sales content that speaks directly to prospect pain points.

Read More

Topics: Marketing, Sales, Marketing qualified leads (MQL), Sales qualified leads (SQL), Sales funnel, Sales enablement content, Data

Tell Customer Stories with Data for PR & Social Promotion

Posted by Larry Kenigsberg on Jul 14, 2025 12:45:00 PM

The rise of AI for content marketing has made it much more difficult to stand out.

Your platforms generate a wealth of data that can be leveraged to create powerful PR and social media campaigns. Data-driven content builds trust and engages your audience. The data not only helps to tell your company’s story but also provides valuable insights that resonate with your audience.

Data-driven content has a distinct advantage: it is grounded in facts and provides value to your audience.

Read More

Topics: Public relations, Social media, Marketing qualified leads (MQL), Sales qualified leads (SQL), Marketing strategy, Sales enablement content

Leverage The Hidden Goldmine in Your Data

Posted by Amy Kenigsberg on Jul 9, 2025 1:31:28 PM


Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.

Read More

Topics: Public relations, Content marketing, Giveaways, Inbound marketing, Marketing strategy, Sales enablement content

Protect Brand Reputation from Social-media Fallout

Posted by Amy Kenigsberg on Jun 26, 2025 1:15:00 PM

Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, and thought leadership-building opportunities.

Social media gives you more control over your brand image and reputation – and less.

Read More

Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

Build a Passionate Community to Support Your Business

Posted by Amy Kenigsberg on Jun 10, 2025 10:45:00 AM

Nike’s online community built around its Run Club app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.

Online fashion brand Asos’ social followers constantly share content and respond to comments.

Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.

Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business, especially with simple tools like WhatsApp or Slack.

Read More

Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

Use Social Media to Target and Draw Truly Qualified Leads

Posted by Amy Kenigsberg on Jun 2, 2025 8:45:00 AM

Getting truly qualified leads is a complex process.

By marketing to your followers on LinkedIn, BlueSky, X, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.

Even if they aren't already following you, if they fit your ICP, the algorithm will make the connection for you.

Read More

Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

Why Social Media is Business Critical

Posted by Larry Kenigsberg on May 28, 2025 10:15:00 AM

Know What Your Customers Are Thinking

Quick. Name the most powerful marketing tool you have.

The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.

KNOWLEDGE.

Read More

Topics: Content marketing, Social media, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on May 25, 2025 10:00:00 AM

Or How to Get the Most Bang from Your Inbound Marketing Buck

While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?

One, inbound has supplemented outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.

Read More

Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on May 20, 2025 2:00:00 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.

Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

Read More

Topics: Blog, Content, Marketing, Social media, Inbound marketing, Customer communications, Audience, Personas

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Amy Kenigsberg on May 14, 2025 10:45:00 AM

How to hire an A-team that delivers quantifiable results

Read More

Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all