The PR Curmudgeon

Posted by Larry Kenigsberg on Mar 24, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Mar 8, 2020 10:53:56 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

The Early Client (Gets the PR)

Posted by Judith Segaloff on Dec 5, 2019 10:00:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

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Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Nov 21, 2019 12:19:00 PM

A pitch-perfect pitch can get top influencers to cover your product

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Topics: journalist, analyst, analyst relations, message, corporate communications, technology

K2 Global Communications Named Top PR Firm Thanks to Our Clients

Posted by Amy Kenigsberg on Jul 8, 2019 7:44:14 PM

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

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Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications

K2 Global Communications is Leading Agency on Clutch.co!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
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Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications