Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Jul 30, 2020 10:15:00 AM

A pitch-perfect pitch can get top influencers to cover your product

Read More

Topics: journalist, analyst, analyst relations, message, corporate communications, technology

How the PESO Model Maximizes Thought Leadership Marketing

Posted by Amy Kenigsberg on Jul 29, 2020 10:00:00 AM

 

 

The PESO model is an integrated approach that strengthens your ability to leverage your thought leadership content, building trust and credibility with audiences across multiple channels.

Read More

Topics: content marketing, content, customer communications, corporate communications, SEO, PESO, Paid media, Earned media, Shared media, owned media

Social Media Benefits and Challenges of the PESO Model

Posted by Amy Kenigsberg on Jul 27, 2020 11:15:00 AM

 

 

Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.

Read More

Topics: content marketing, content, customer communications, corporate communications, SEO, PESO, Paid media, Earned media, Shared media, owned media

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Jul 21, 2020 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

Read More

Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Jul 20, 2020 10:28:39 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

Read More

Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations

The Early Client (Gets the PR)

Posted by Judith Segaloff on Jul 14, 2020 11:54:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

Read More

Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

PR During the Pandemic

Posted by Amy Kenigsberg on Jul 9, 2020 9:45:00 AM

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

Read More

Topics: media coverage, media, customer communications, messaging, personas, PR, internal communications, corporate communications, technology

What Business May Look Like in the Post-COVID-19 World

Posted by Amy Kenigsberg on Jun 4, 2020 2:05:00 PM

K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.

Read More

Topics: content marketing, content, audience, messaging, PR, internal communications, corporate communications

The PR Curmudgeon

Posted by Larry Kenigsberg on Mar 24, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

Read More

Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

K2 Global Communications Named Top PR Firm Thanks to Our Clients

Posted by Amy Kenigsberg on Jul 8, 2019 7:44:14 PM

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

Read More

Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications