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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research
Understanding the role of market research and up-to-date intelligence
An article on 31 product launch statistics for 2022 revealed this nugget from a Harvard Business School professor: about 30,000 new products are launched each year, and about 95 percent of these will probably fail.
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Topics: market research, customer communications, message, messaging, B2B, marketing strategy