Craft B2B Messaging Your Audiences Really Want to Hear

Posted by Larry Kenigsberg on Oct 3, 2022 1:45:00 PM

 

Understanding the role of market research and up-to-date intelligence

An article on 31 product launch statistics for 2022 revealed this nugget from a Harvard Business School professor: about 30,000 new products are launched each year, and about 95 percent of these will probably fail.

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Topics: market research, customer communications, message, messaging, B2B, marketing strategy

Analyze This

Posted by Amy Kenigsberg on Apr 11, 2022 10:45:00 AM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research