The Path to Sales Enablement Content & Personalization

Posted by Amy Kenigsberg on Mar 13, 2023 12:45:00 PM

 Generating leads is only half the battle. The other half is closing those deals.

With so many different vendors ups and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.

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Topics: content marketing, personas, sales, Sales enablement content

Capturing Leads Through Sales Enablement Content

Posted by Shani Eichler Delouya on Feb 13, 2023 9:30:00 AM

Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.

“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”

Brandon’s boss is confused. “Just answer their questions.”

That isn’t enough..

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Topics: content, sales, Sales enablement content

The What and How of Sales Enablement Content

Posted by Shani Eichler Delouya on Jan 25, 2023 3:42:25 PM

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

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Topics: sales, sales qualified leads, sales funnel, Sales enablement content

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