The rise of AI for content marketing has made it much more difficult to stand out.
Your platforms generate a wealth of data that can be leveraged to create powerful PR and social media campaigns. Data-driven content builds trust and engages your audience. The data not only helps to tell your company’s story but also provides valuable insights that resonate with your audience.
Data-driven content has a distinct advantage: it is grounded in facts and provides value to your audience.
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Topics:
Public relations,
Social media,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Marketing strategy,
Sales enablement content
Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.
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Topics:
Public relations,
Content marketing,
Giveaways,
Inbound marketing,
Marketing strategy,
Sales enablement content
Generating leads is only half the battle. The other half is closing those deals.
With so many different vendors and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.
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Topics:
Content marketing,
Personas,
Sales,
Sales enablement content
With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.
By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.
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Topics:
Content marketing,
Content,
Sales,
Sales qualified leads (SQL),
Sales enablement content
Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.
“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”
Brandon’s boss is confused. “Just answer their questions.”
That isn’t enough..
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Topics:
Content,
Sales,
Sales enablement content
Imagine trying to write code without a computer.
Nearly impossible, right?
When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it.
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Topics:
Sales,
Sales qualified leads (SQL),
Sales funnel,
Sales enablement content
Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.
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Topics:
Messaging,
Sales,
USP,
Sales enablement content,
UVP
Your sales teams can exceed expectations if you have the right materials at the right time for the right customer – we’re talking about bringing “What’s in it for me” to whole new levels.
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Topics:
Content marketing,
Content,
Message,
Sales,
USP,
Sales funnel,
Sales enablement content,
UVP