On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Aug 3, 2020 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

Read More

Topics: Public relations, press coverage, PR, client relations, planning

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Jul 21, 2020 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

Read More

Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Jul 20, 2020 10:28:39 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

Read More

Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations

Engaging the Journalist 

Posted by Amy Kenigsberg on Jul 1, 2020 12:58:50 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

Read More

Topics: journalist, press coverage, marketing, valuation

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Jun 8, 2020 2:05:28 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

Read More

Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Jun 3, 2020 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

Read More

Topics: journalist, news story, news value, timeliness, press coverage, local story

K2 Supports Your Trade Show Success

Posted by Larry Kenigsberg on Oct 29, 2019 5:51:00 PM

 

Read More

Topics: press coverage, media coverage, media, trade show, conferences

Prepping for the Big Trade Show

Posted by Judith Segaloff on Jan 28, 2019 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

Read More

Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

2019 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2019 10:30:00 AM

New Year’s Resolutions for Success with Your PR Firm

Read More

Topics: Public relations, journalist, press coverage, marketing

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Dec 3, 2018 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

Read More

Topics: Public relations, journalist, news value, press coverage, content marketing