Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Dec 8, 2022 9:30:00 AM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

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Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Nov 15, 2022 10:28:00 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

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Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Aug 10, 2022 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Aug 1, 2022 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Mar 1, 2022 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Excess Trade Show Funds? Roll Them Over to Your PESO Campaign

Posted by Consuelo Reinberg on Oct 26, 2021 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Mar 17, 2021 2:05:00 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Engaging the Journalist 

Posted by Amy Kenigsberg on Oct 14, 2020 1:00:00 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

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Topics: journalist, press coverage, marketing, valuation

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Aug 3, 2020 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

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Topics: Public relations, press coverage, PR, client relations, planning

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 7, 2019 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel

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