Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Press coverage, Media coverage, Media, PR, AI
This basically comes down to an exercise in empathy.
Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.
Most importantly, you’ve got deadlines.
Topics: Journalist, Press coverage, Marketing, Valuation
Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.
Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
New Year’s Resolutions for Success with Your PR Firm
Topics: Public relations, Journalist, Press coverage, Marketing