So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
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Topics: Public relations, Journalist, News value, Press coverage, Content marketing
This basically comes down to an exercise in empathy.
Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.
Most importantly, you’ve got deadlines.
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Topics: Journalist, Press coverage, Marketing, Valuation
Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.
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Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
New Year’s Resolutions for Success with Your PR Firm
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Topics: Public relations, Journalist, Press coverage, Marketing