Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
Topics: Journalist, Press coverage, Content marketing, Audience, Award, Corporate communications, Client relations
Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.
Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story
With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?
Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
New Year’s Resolutions for Success with Your PR Firm
Topics: Public relations, Journalist, Press coverage, Marketing