Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on May 25, 2025 10:00:00 AM

Or How to Get the Most Bang from Your Inbound Marketing Buck

While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?

One, inbound has supplemented outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.

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Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on May 20, 2025 2:00:00 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.

Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: Blog, Content, Marketing, Social media, Inbound marketing, Customer communications, Audience, Personas

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Amy Kenigsberg on May 14, 2025 10:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on May 6, 2025 10:45:00 AM

You can have it all, just not at the same time, or so it seems.

Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.

Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO

Three Ways to Empower Your Inbound Strategy

Posted by Amy Kenigsberg on Apr 29, 2025 1:15:00 PM

Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:

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Topics: Content marketing, Inbound marketing, Customer communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Hubspot

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Oct 28, 2024 2:15:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Your ABM Needs and Our Marketing Communications Resources

Posted by Larry Kenigsberg on Oct 22, 2024 9:30:00 AM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Ask any marketer - account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Oct 1, 2024 5:45:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How to Overcome the Five Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Sep 25, 2024 1:15:00 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the ever-increasing adoption of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Larry Kenigsberg on Sep 17, 2024 9:30:00 AM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

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