Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Aug 4, 2020 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Jul 22, 2020 12:51:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Jul 22, 2020 12:32:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How to Overcome the 5 Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Jun 29, 2020 1:04:01 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Jun 16, 2020 5:30:32 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

Read More

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM