The Path to Sales Enablement Content & Personalization

Posted by Amy Kenigsberg on Apr 23, 2025 2:01:55 PM

Generating leads is only half the battle. The other half is closing those deals.

With so many different vendors and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.

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Topics: Content marketing, Personas, Sales, Sales enablement content

The Critical Role of Sales Enablement Content for Experienced Marketers

Posted by Amy Kenigsberg on Apr 14, 2025 10:15:00 AM

With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.

By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.

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Topics: Content marketing, Content, Sales, Sales qualified leads (SQL), Sales enablement content

Capturing Leads Through Sales Enablement Content

Posted by Amy Kenigsberg on Apr 2, 2025 3:30:00 PM

Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.

“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”

Brandon’s boss is confused. “Just answer their questions.”

That isn’t enough..

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Topics: Content, Sales, Sales enablement content

The What and How of Sales Enablement Content

Posted by Larry Kenigsberg on Mar 25, 2025 9:00:00 AM

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

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Topics: Sales, Sales qualified leads (SQL), Sales funnel, Sales enablement content

Sales-enablement Content & Demand Generation

Posted by Larry Kenigsberg on Mar 20, 2025 11:45:00 AM

 

Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.

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Topics: Messaging, Sales, USP, Sales enablement content, UVP

Sales-focused Communications Close Deals

Posted by Amy Kenigsberg on Mar 6, 2025 10:30:00 AM

Your sales teams can exceed expectations if you have the right materials at the right time for the right customer – we’re talking about bringing “What’s in it for me” to whole new levels.

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Topics: Content marketing, Content, Message, Sales, USP, Sales funnel, Sales enablement content, UVP

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Oct 28, 2024 2:15:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Your ABM Needs and Our Marketing Communications Resources

Posted by Larry Kenigsberg on Oct 22, 2024 9:30:00 AM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Ask any marketer - account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Oct 1, 2024 5:45:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How to Overcome the Five Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Sep 25, 2024 1:15:00 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the ever-increasing adoption of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

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