B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on May 9, 2024 6:18:00 PM

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Topics: Marketing, Persona, Brand, Customer communications, Audience, Sales, Planning, Marketing strategy, Tactics

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Apr 25, 2024 6:20:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: Marketing, Sales, Client relations, B2B, Marketing strategy, Tactics, Buyer's journey, Sales funnel

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Mar 31, 2024 11:56:16 AM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Mar 26, 2024 12:32:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Mar 12, 2024 1:54:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How to Overcome the Five Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Mar 5, 2024 5:42:00 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the ever-increasing adoption of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Feb 29, 2024 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Ask any marketer - account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

The What and How of Sales Enablement Content

Posted by Shani Eichler Delouya on Feb 26, 2024 12:57:00 PM

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

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Topics: Sales, Sales qualified leads (SQL), Sales funnel, Sales enablement content

The Critical Role of Sales Enablement Content for Experienced Marketers

Posted by Amy Kenigsberg on Feb 13, 2024 4:09:00 PM

With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.

By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.

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Topics: Content marketing, Content, Sales, Sales qualified leads (SQL), Sales enablement content

Sales-enablement Content & Demand Generation

Posted by Larry Kenigsberg on Feb 6, 2024 4:07:00 PM

 

Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.

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Topics: Messaging, Sales, USP, Sales enablement content, UVP

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