The PESO model is an integrated approach that strengthens your ability to leverage your thought leadership content, building trust and credibility with audiences across multiple channels.
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Topics: Content marketing, Content, Customer communications, Corporate communications, SEO, PESO, Paid media, Earned media, Shared media, Owned media
Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESOTM model (created by Gini Dietrich), which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.
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Topics: Content marketing, Content, Customer communications, Corporate communications, SEO, PESO, Paid media, Earned media, Shared media, Owned media
Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.
No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.
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Topics: Content marketing, Marketing, Brand, Customer communications, SEO, Account-based marketing, Client relations, Integrated marketing, Collaborative marketing, Website
How to hire an A-team that delivers quantifiable results
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Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
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Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO