Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Jun 4, 2024 10:28:00 AM



Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

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Topics: Journalist, Press coverage, Content marketing, Audience, Award, Corporate communications, Client relations

K2 Global Communications is Leading Agency on!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
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Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications

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