Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Jul 30, 2020 10:15:00 AM

A pitch-perfect pitch can get top influencers to cover your product

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Topics: journalist, analyst, analyst relations, message, corporate communications, technology

Ensure You're Fully Prepared for AR

Posted by Amy Kenigsberg on Jul 15, 2020 11:56:00 AM

7 Questions to Ask Before Trying DIY Analyst Relations

Analyst relations is simply too critical to simply do yourself or leave in inexperienced hands. Analyst relations could make or break marketing efforts for your technology products. Their objective and expert insights greatly influence technology buyers’ decisions, and your ability to influence these influencers could mean the difference between analyst coverage/ recommendation of your product and...well, the absence of it. Before you say, “How hard can it be?” ask yourself these questions:

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Topics: analyst, analyst relations, objective, message, technology

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Jul 1, 2020 12:59:50 PM

Want to break through the clutter? Want to rise above the market noise?

Are there too many cybersecurity companies for our own good? Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to a global cybersecurity market whose value is set to swell to over $300B by 2024 and VC funding that hit a record high $5.3B in 2018. Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 1,500 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.

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Topics: content marketing, marketing, audience, message, messaging, personas

The PR Curmudgeon

Posted by Larry Kenigsberg on Mar 24, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications