Larry Kenigsberg

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Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages. He’s a proud, active father to his three sons and self-described hack guitarist. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
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Recent Posts

Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Nov 21, 2019 12:19:00 PM

A pitch-perfect pitch can get top influencers to cover your product

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Topics: journalist, analyst, analyst relations, message, corporate communications, technology

K2 Supports Your Trade Show Success

Posted by Larry Kenigsberg on Oct 29, 2019 5:51:00 PM

 

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Topics: press coverage, media coverage, media, trade show, conferences

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 23, 2019 7:39:00 PM

 

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Topics: Public relations, content marketing, content, social media, cybersecurity

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Aug 26, 2019 9:31:00 AM

Want to break through the clutter? Want to rise above the market noise?

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Topics: content marketing, marketing, audience, message, messaging, personas

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Apr 30, 2019 4:08:00 PM

 

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Topics: content marketing, content, DIY, persona, brand, ideas

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 4, 2019 5:53:00 PM

Content is king, and someone must create it.

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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Paying for the Future with PR

Posted by Larry Kenigsberg on Jan 22, 2019 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel

If No One Knows You're Out There

Posted by Larry Kenigsberg on Oct 31, 2018 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing