Comments from K2 Global Communications

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Since starting our business more than a decade ago, we’ve seen companies

Topics: Public relations, blog, content, marketing, valuation

 

Topics: press coverage, media coverage, media, trade show, conferences

Topics: Public relations, media resources, press coverage, blog, Israel

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

Topics: Public relations, news value, Israel, marketing