Larry Kenigsberg

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Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages. He’s a proud, active father to his three sons and self-described hack guitarist. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
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Recent Posts

How to Overcome the Five Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Sep 25, 2024 1:15:00 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the ever-increasing adoption of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Larry Kenigsberg on Sep 17, 2024 9:30:00 AM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 10, 2024 9:15:00 AM

 

Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Aug 28, 2024 7:45:00 AM

Want to break through the clutter? Want to rise above the market noise?

Are there too many cybersecurity companies for our own good?

Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to an enormous global cybersecurity market.

Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 4,000 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.

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Topics: Content marketing, Marketing, Audience, Message, Messaging, Personas

Strategies for International Marketing Success

Posted by Larry Kenigsberg on Jul 1, 2024 3:04:00 PM

Keep your edge and grow with targeted strategies and tactics. The key is to adapt what works at home and translate it into international marketing success.

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Topics: International Marketing

Going Global? Check These Five Marketing Must-Dos

Posted by Larry Kenigsberg on Jun 24, 2024 12:20:44 PM

Successful international marketing requires more than cloning your domestic marketing efforts

If you think it’s time to break into new markets, don’t just plan to clone your domestic marketing efforts. The strategy and messages that may resonate with home-country audiences may not work in foreign business landscapes. Before you start your global expansion plans, check these five marketing tactics:

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Topics: International Marketing

B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on May 9, 2024 6:18:00 PM

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Topics: Marketing, Persona, Brand, Customer communications, Audience, Sales, Planning, Marketing strategy, Tactics

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Apr 25, 2024 6:20:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: Marketing, Sales, Client relations, B2B, Marketing strategy, Tactics, Buyer's journey, Sales funnel

Sales-enablement Content & Demand Generation

Posted by Larry Kenigsberg on Feb 6, 2024 4:07:00 PM

 

Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.

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Topics: Messaging, Sales, USP, Sales enablement content, UVP

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Jan 10, 2024 4:56:00 PM

“Writer’s block happens to all writers, including content marketing writers.

 With 91% of companies today using content marketing to attract leads and engage customers, as content marketers you can’t afford to run out of ideas. True, ideas are literally all around us, but finding that truly exceptional concept that results in more traffic, more leads and conversions, and greater consumer love and loyalty for your brand can be quite challenging – challenging, but not impossible. If you want to come up with fresh, relevant topics all the time, but feel that your well of content ideas has dried up, read on.

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Topics: Content marketing, Content, DIY, Persona, Brand, Ideas

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