Comments from K2 Global Communications

How to hire an A-team that delivers quantifiable results

Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

A pitch-perfect pitch can get top influencers to cover your product

Topics: journalist, analyst, analyst relations, message, corporate communications, technology

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

Topics: Public relations, journalist, news story, DIY

I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

This basically comes down to an exercise in empathy.

Topics: journalist, press coverage, marketing, valuation

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Here are some pointers for being a resource to media at your next trade show:

Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

New Year’s Resolutions for Success with Your PR Firm

Topics: Public relations, journalist, press coverage, marketing

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

Topics: Public relations, journalist, news value, press coverage, content marketing

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

Topics: journalist, news story, news value, timeliness, press coverage, local story