Excess Trade Show Funds? Roll Over to Your PESO Campaign

Posted by Consuelo Reinberg on Sep 29, 2020 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Mindshare Makes a Difference

Posted by Judith Segaloff on Aug 24, 2020 12:18:00 PM

 

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Topics: Public relations, journalist, press release, media coverage, media, messaging, USP

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Aug 18, 2020 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Aug 5, 2020 10:28:00 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

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Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Aug 3, 2020 6:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Jul 30, 2020 10:15:00 AM

A pitch-perfect pitch can get top influencers to cover your product

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Topics: journalist, analyst, analyst relations, message, corporate communications, technology

The Early Client (Gets the PR)

Posted by Judith Segaloff on Jul 14, 2020 11:54:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

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Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Jul 9, 2020 5:51:00 PM

The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email and social media as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.

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Topics: Public relations, journalist, DIY, press release, media coverage, media

Engaging the Journalist 

Posted by Amy Kenigsberg on Jul 1, 2020 12:58:50 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

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Topics: journalist, press coverage, marketing, valuation

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jun 29, 2020 1:01:29 PM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, journalist, news story, DIY