Consuelo Reinberg

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With years of marketing, advertising and PR writing experience in New York and Israel, Consuelo provides an international perspective in communicating technologies. When not writing or blogging, she loves to travel, explore markets and art galleries, and experiment with interior design. Consuelo holds a bachelor’s degree in both English and fine arts.
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Recent Posts

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Aug 10, 2022 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Aug 1, 2022 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

How SMART Goals Make for a Smarter Marketing Strategy

Posted by Consuelo Reinberg on Jul 25, 2022 11:26:32 AM

When only 61% of marketers believe their marketing strategy is effective, and 58% of marketers are struggling to target or segment their audience, it behooves you to ask: How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.

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Topics: content marketing, content, metrics, social media, persona, inbound marketing, messaging, Account-based marketing, planning, tactics, buyer journey, integrated marketing, SMART Goals

Protect Brand Reputation from Social-media Fallout

Posted by Consuelo Reinberg on May 31, 2022 4:49:00 PM

Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.

Social media gives you more control over your brand image and reputation – and less.

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Topics: content marketing, social media, brand, customer communications, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

Industry Analysts: Five Important Ways They Influence Your Customers

Posted by Consuelo Reinberg on Apr 26, 2022 6:30:00 AM

Photo by rawpixel.com from Pexels

Why it’s time to create a winning analyst relations program

Open your marketing toolbox, and you’ll see a whole range of weaponry with which to conquer your market. From advertising and public relations to sales promotions and sponsorships, these tools are tried-and-proven elements of every selling effort.

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Topics: analyst, analyst relations, brand

Keep Top Influencers on Your Side

Posted by Consuelo Reinberg on Apr 19, 2022 12:08:00 PM

Run Smooth-as-Silk Analyst Briefings

Analysts are undeniably one of today’s top enterprise influencer groups - providing value with their finger on the pulse on the market, understanding of customer needs and pain points, and ability to advise clients which vendor and solutions to consider.

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Topics: analyst, analyst relations, messaging

Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Mar 16, 2022 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Mar 1, 2022 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Content Marketers: Why Hiring a Consultant Beats DIY Any Day

Posted by Consuelo Reinberg on Feb 1, 2022 10:00:00 AM

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

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Topics: content marketing, content, DIY, social media, persona

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Nov 23, 2021 9:15:00 AM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM