Analyze This

Posted by Amy Kenigsberg on Jul 10, 2023 10:45:00 AM


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Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research

Ensure You're Fully Prepared for AR

Posted by Amy Kenigsberg on May 24, 2023 11:56:00 AM

7 Questions to Ask Before Trying DIY Analyst Relations

Analyst relations is simply too critical to simply do yourself or leave in inexperienced hands. Analyst relations could make or break marketing efforts for your technology products. Their objective and expert insights greatly influence technology buyers’ decisions, and your ability to influence these influencers could mean the difference between analyst coverage/ recommendation of your product and...well, the absence of it. Before you say, “How hard can it be?” ask yourself these questions:

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Topics: Analyst, Analyst relations, Objective, Message, Technology

Industry Analysts: Five Important Ways They Influence Your Customers

Posted by Consuelo Reinberg on Apr 26, 2023 6:30:00 AM

Photo by from Pexels

Why it’s time to create a winning analyst relations program

Open your marketing toolbox, and you’ll see a whole range of weaponry with which to conquer your market. From advertising and public relations to sales promotions and sponsorships, these tools are tried-and-proven elements of every selling effort.

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Topics: Analyst, Analyst relations, Brand

Keep Top Influencers on Your Side

Posted by Consuelo Reinberg on Apr 19, 2023 12:08:00 PM

Run Smooth-as-Silk Analyst Briefings

Analysts are undeniably one of today’s top enterprise influencer groups - providing value with their finger on the pulse on the market, understanding of customer needs and pain points, and ability to advise clients which vendor and solutions to consider.

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Topics: Analyst, Analyst relations, Messaging

Getting the Right Analysts to the Table

Posted by Larry Kenigsberg on Apr 13, 2023 10:15:00 AM

A pitch-perfect pitch can get top influencers to cover your product

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Topics: Journalist, Analyst, Analyst relations, Message, Corporate communications, Technology

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