When only 61% of marketers believe their marketing strategy is effective, and 58% of marketers are struggling to target or segment their audience, it behooves you to ask: How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.
Topics: content marketing, content, metrics, social media, persona, inbound marketing, messaging, Account-based marketing, planning, tactics, buyer journey, integrated marketing, SMART Goals
Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.
Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel