How SMART Goals Make for a Smarter Marketing Strategy

Posted by Consuelo Reinberg on Jul 25, 2022 11:26:32 AM

When only 61% of marketers believe their marketing strategy is effective, and 58% of marketers are struggling to target or segment their audience, it behooves you to ask: How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.

Read More

Topics: content marketing, content, metrics, social media, persona, inbound marketing, messaging, Account-based marketing, planning, tactics, buyer journey, integrated marketing, SMART Goals

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Sep 13, 2021 2:45:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

Read More

Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel

B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on Sep 2, 2021 3:43:00 PM

Read More

Topics: marketing, persona, brand, customer communications, audience, sales, planning, marketing strategy, tactics