Since starting our business more than a decade ago, we’ve seen companies
Topics: Public relations, blog, content, marketing, valuation
Best Marketing Techniques to Support Your Inbound Campaign
Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas
Developing Blog Content Using the Evergreen Principle
Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
Topics: Public relations, media resources, press coverage, blog, Israel