Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Jul 6, 2020 6:00:00 AM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Paying for the Future with PR

Posted by Larry Kenigsberg on May 26, 2020 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on May 4, 2020 1:01:00 PM

Content is king, and someone must create it.

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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel