This basically comes down to an exercise in empathy.
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Topics: journalist, press coverage, marketing, valuation
Content is king, and someone must create it.
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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
Since starting our business more than a decade ago, we’ve seen companies
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Topics: Public relations, blog, content, marketing, valuation
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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research
New Year’s Resolutions for Success with Your PR Firm
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The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.
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Topics: Public relations, news value, Israel, marketing