Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on May 25, 2025 10:00:00 AM

Or How to Get the Most Bang from Your Inbound Marketing Buck

While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?

One, inbound has supplemented outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.

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Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on May 20, 2025 2:00:00 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.

Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: Blog, Content, Marketing, Social media, Inbound marketing, Customer communications, Audience, Personas

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Amy Kenigsberg on May 14, 2025 10:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Mar 4, 2025 10:15:00 AM

Content is king, and someone must create it.

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Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing

Five Ways the PESO Model Delivers Great Content Results

Posted by Larry Kenigsberg on Feb 19, 2025 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy, such as PESOTM (created by Gini Dietrich), across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media

B2B Messaging: Why It’s Different - and More Difficult - Than B2C

Posted by Larry Kenigsberg on Jan 22, 2025 2:16:34 PM

Robert, CMO of a cybersecurity business, devotes his energies to making his company’s solution stand out in a very crowded marketplace. He ensures his marketing and sales teams stay on top of the latest available analytics, CRM, social media, and other technologies that’ll help them achieve his goals. While Bob is a super-effective CMO, he’s also a fanatical sportsman - forever trying to fit tennis matches in his already busy schedule - as well as a devoted dad of three.

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Topics: Marketing, Message, Messaging, B2B, Customer journey, Integrated marketing

The Real Need for Messaging as a Service (MaaS)

Posted by Larry Kenigsberg on Jan 22, 2025 11:15:00 AM

Hmmm…should this be a blog or rant?

We’re constantly amazed at the number of companies who’ve been around for years and don’t have a cohesive messaging document (MD).

While I understand the aversion – MDs are difficult to execute, with various stakeholders within the company trying to get their voices heard – a well-conceived MD creates a virtual paint-by-numbers scenario, where all of your unique value propositions/unique selling propositions (UVPs/USPs) are well defined for audiences across the purchasing chain, smoothing the account-based marketing process.

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Topics: Marketing, Brand, Customer communications, Message, Messaging, Corporate communications, Client relations, Integrated marketing

Analyze This

Posted by Amy Kenigsberg on Nov 7, 2024 11:15:00 AM

 

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Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Oct 28, 2024 2:15:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

Your ABM Needs and Our Marketing Communications Resources

Posted by Larry Kenigsberg on Oct 22, 2024 9:30:00 AM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Ask any marketer - account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: Marketing, Inbound marketing, Messaging, PR, Account-based marketing, Sales, ABM

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