Comments from K2 Global Communications

Want to break through the clutter? Want to rise above the market noise?

Topics: content marketing, marketing, audience, message, messaging, personas

Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

Topics: marketing, persona, audience

Or How to Get the Most Bang from Your Inbound Marketing Buck

Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

This basically comes down to an exercise in empathy.

Topics: journalist, press coverage, marketing, valuation

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Since starting our business more than a decade ago, we’ve seen companies

Topics: Public relations, blog, content, marketing, valuation

 

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

New Year’s Resolutions for Success with Your PR Firm

Topics: Public relations, journalist, press coverage, marketing

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

Topics: Public relations, news value, Israel, marketing