Comments from K2 Global Communications

 

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

Topics: marketing, persona, audience

Want to break through the clutter? Want to rise above the market noise?

Topics: content marketing, marketing, audience, message, messaging, personas

Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

Or How to Get the Most Bang from Your Inbound Marketing Buck

Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

This basically comes down to an exercise in empathy.

Topics: journalist, press coverage, marketing, valuation

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Since starting our business more than a decade ago, we’ve seen companies

Topics: Public relations, blog, content, marketing, valuation

New Year’s Resolutions for Success with Your PR Firm

Topics: Public relations, journalist, press coverage, marketing