Topics: Insider, Public relations, marketing, analyst, analyst relations, market research
Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.
No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.
Topics: content marketing, marketing, brand, customer communications, SEO, Account-based marketing, client relations, integrated marketing, collaborative marketing, website
Your ABM Needs and Our Marketing Communications Resources
Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game
Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
5 Ways the PESO Model Delivers Great Content Results
Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.
Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media
Developing Blog Content Using the Evergreen Principle
Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
Creating the Perfect Combination of Account-based & Inbound Marketing
At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
How to Overcome the Five Barriers to Sales & Marketing Alignment
Build up ABM success by bringing down the silos
Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
How Account-based Marketing Relieves Five Marketing Headaches
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
The Real Need for Messaging as a Service (MaaS)
Hmmm…should this be a blog or rant?
We’re constantly amazed at the number of companies who’ve been around for years and don’t have a cohesive messaging document (MD).
While I understand the aversion – MDs are difficult to execute, with various stakeholders within the company trying to get their voices heard – a well-conceived MD creates a virtual paint-by-numbers scenario, where all of your USPs are well defined for audiences across the purchasing chain, smoothing the account-based marketing process.
Topics: marketing, brand, customer communications, message, messaging, corporate communications, client relations, integrated marketing