HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Jun 23, 2021 6:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Jun 7, 2021 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

B2B: Eight Ways to Successfully Market to Influencers

Posted by Larry Kenigsberg on Jun 2, 2021 2:16:00 PM

Recent research indicates that influencer marketing can generate 11 times greater ROI than more traditional strategies. Unlike conventional tactics that push a message in front of sometimes reluctant audiences, influencer marketing delivers your message via credible, authoritative experts to audiences who trust their content over that from brands. Moreover, influencer marketing is more critical for B2B than for B2C: With B2B purchase price overwhelming B2C’s, word of mouth and endorsement is critical to the former’s success.

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Topics: marketing, analyst relations, inbound marketing, messaging, PR, Account-based marketing, sales, ABM, influencer

Analyze This

Posted by Amy Kenigsberg on Apr 5, 2021 10:45:00 AM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Paying for the Future with PR

Posted by Larry Kenigsberg on Feb 25, 2021 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Excess Trade Show Funds? Roll Them Over to Your PESO Campaign

Posted by Consuelo Reinberg on Nov 16, 2020 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

The PR Curmudgeon

Posted by Larry Kenigsberg on Oct 27, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Oct 26, 2020 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

B2B2C: The Marketing Model Takes Hold

Posted by Larry Kenigsberg on Oct 15, 2020 9:15:00 AM

Have you ever booked a hotel on Kayak or ordered a food processor from Amazon? These are all classic examples of business to business to customer (B2B2C), in which the manufacturer sells a product or service to the channel or route to the customer, making the latter’s end-product more valuable to the consumer.

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Topics: content, marketing, inbound marketing, customer communications, messaging, PR, sales, b2c, influencer, B2B2C, B2B

Engaging the Journalist 

Posted by Amy Kenigsberg on Oct 14, 2020 1:00:00 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

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Topics: journalist, press coverage, marketing, valuation