Seven Powerful Trends that Impact B2B Marketing

Posted by Amy Kenigsberg on Jun 29, 2021 3:45:00 PM

In the “change is the only constant” department, we’re seeing B2B marketing evolve in approach, philosophy, and focus - with new trends promising to impact businesses in 2021 and beyond. Some of these new trends come from the increasing sway of B2C marketing, others from emerging technology, and still others from the pandemic. Whatever their provenance, these trends should keep B2B marketers on their feet if they are to stay ahead of competition.

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Topics: content, marketing, brand, customer communications, B2B, marketing qualified leads, sales qualified leads, sales funnel, trends, customer journey

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Jun 22, 2021 3:36:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel