Strategies for International Marketing Success

Posted by Larry Kenigsberg on Jul 1, 2024 3:04:00 PM

Keep your edge and grow with targeted strategies and tactics. The key is to adapt what works at home and translate it into international marketing success.

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Topics: International Marketing

International Marketing Risks and Rewards

Posted by Amy Kenigsberg on Jun 27, 2024 1:13:00 PM


It’s a given that international marketing is key to long-term business success. You just need to balance the risks with the rewards. We try to look on the bright side of life, so let’s start with the rewards.

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Topics: International Marketing

Decision Time: Choosing Your International Market

Posted by Amy Kenigsberg on Jun 24, 2024 2:30:29 PM


 
You’re an Israel-based cybersecurity company that has successfully proven a new solution in the local market. Now it’s time to expand. The question is where? United States, Canada, India, and Korea are all viable markets. Choosing the right international market is critical.

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Topics: Collaborative marketing, International Marketing

Going Global? Check These Five Marketing Must-Dos

Posted by Larry Kenigsberg on Jun 24, 2024 12:20:44 PM

Successful international marketing requires more than cloning your domestic marketing efforts

If you think it’s time to break into new markets, don’t just plan to clone your domestic marketing efforts. The strategy and messages that may resonate with home-country audiences may not work in foreign business landscapes. Before you start your global expansion plans, check these five marketing tactics:

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Topics: International Marketing

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