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Topics: blog, social media, planning, marketing strategy
Understanding the role of market research and up-to-date intelligence
An article on 31 product launch statistics for 2022 revealed this nugget from a Harvard Business School professor: about 30,000 new products are launched each year, and about 95 percent of these will probably fail.
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Topics: market research, customer communications, message, messaging, B2B, marketing strategy
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Topics: blog, marketing, social media, marketing strategy, target audience
Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…
To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.
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Topics: content marketing, sales, marketing qualified leads, sales qualified leads, marketing strategy, collaborative marketing
Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.
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Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel
