Tell Customer Stories with Data for PR & Social Promotion

Posted by Larry Kenigsberg on Jul 14, 2025 12:45:00 PM

The rise of AI for content marketing has made it much more difficult to stand out.

Your platforms generate a wealth of data that can be leveraged to create powerful PR and social media campaigns. Data-driven content builds trust and engages your audience. The data not only helps to tell your company’s story but also provides valuable insights that resonate with your audience.

Data-driven content has a distinct advantage: it is grounded in facts and provides value to your audience.

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Topics: Public relations, Social media, Marketing qualified leads (MQL), Sales qualified leads (SQL), Marketing strategy, Sales enablement content

Leverage The Hidden Goldmine in Your Data

Posted by Amy Kenigsberg on Jul 9, 2025 1:31:28 PM


Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.

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Topics: Public relations, Content marketing, Giveaways, Inbound marketing, Marketing strategy, Sales enablement content

Craft B2B Messaging Your Audiences Really Want to Hear

Posted by Larry Kenigsberg on Jan 14, 2025 10:30:00 AM

 

Understanding the role of market research and up-to-date intelligence

Many companies are overlooking the critical importance of market research and fail to use it to get actionable insights about their customers. With unpredictable markets, up-to-date intelligence from effective research can help B2B marketers stay on top of customers’ evolving needs to clearly understand what they want or don’t want - knowledge that can inspire truly customer-centric messaging.

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Topics: Market research, Customer communications, Message, Messaging, B2B, Marketing strategy

B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on May 9, 2024 6:18:00 PM

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Topics: Marketing, Persona, Brand, Customer communications, Audience, Sales, Planning, Marketing strategy, Tactics

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Apr 25, 2024 6:20:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: Marketing, Sales, Client relations, B2B, Marketing strategy, Tactics, Buyer's journey, Sales funnel

Who Are You? - Finding Your Target Audience

Posted by Shani Eichler Delouya on Jul 17, 2023 1:05:00 PM

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Topics: Blog, Marketing, Social media, Marketing strategy, Target audience

Collaborative Marketing: Finding the Ideal B2B Partner

Posted by Larry Kenigsberg on Jul 5, 2023 1:20:00 PM

Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…

To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.

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Topics: Content marketing, Sales, Marketing qualified leads (MQL), Sales qualified leads (SQL), Marketing strategy, Collaborative marketing

2023 - The Year of Digital Transformation in Marketing & Communications

Posted by Shani Eichler Delouya on Dec 4, 2022 10:06:29 PM

 

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Topics: Blog, Social media, Planning, Marketing strategy

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