Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.
B2B Buyers Have Changed. Have Your Marketing Tactics?
Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel
B2B Marketing: Don’t Confuse Strategy with Tactics
Topics: marketing, persona, brand, customer communications, audience, sales, planning, marketing strategy, tactics