The rise of AI for content marketing has made it much more difficult to stand out.
Your platforms generate a wealth of data that can be leveraged to create powerful PR and social media campaigns. Data-driven content builds trust and engages your audience. The data not only helps to tell your company’s story but also provides valuable insights that resonate with your audience.
Data-driven content has a distinct advantage: it is grounded in facts and provides value to your audience.
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Topics:
Public relations,
Social media,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Marketing strategy,
Sales enablement content
Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.
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Topics:
Public relations,
Content marketing,
Giveaways,
Inbound marketing,
Marketing strategy,
Sales enablement content
Understanding the role of market research and up-to-date intelligence
Many companies are overlooking the critical importance of market research and fail to use it to get actionable insights about their customers. With unpredictable markets, up-to-date intelligence from effective research can help B2B marketers stay on top of customers’ evolving needs to clearly understand what they want or don’t want - knowledge that can inspire truly customer-centric messaging.
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Topics:
Market research,
Customer communications,
Message,
Messaging,
B2B,
Marketing strategy
Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.
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Topics:
Marketing,
Sales,
Client relations,
B2B,
Marketing strategy,
Tactics,
Buyer's journey,
Sales funnel
Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…
To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.
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Topics:
Content marketing,
Sales,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Marketing strategy,
Collaborative marketing