2023 - The Year of Digital Transformation in Marketing & Communications

Posted by Shani Eichler Delouya on Dec 4, 2022 10:06:29 PM

 

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Topics: blog, social media, planning, marketing strategy

Craft B2B Messaging Your Audiences Really Want to Hear

Posted by Larry Kenigsberg on Oct 3, 2022 1:45:00 PM

 

Understanding the role of market research and up-to-date intelligence

An article on 31 product launch statistics for 2022 revealed this nugget from a Harvard Business School professor: about 30,000 new products are launched each year, and about 95 percent of these will probably fail.

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Topics: market research, customer communications, message, messaging, B2B, marketing strategy

Who Are You? - Finding Your Target Audience

Posted by Shani Eichler Delouya on Sep 8, 2022 5:18:43 PM

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Topics: blog, marketing, social media, marketing strategy, target audience

Collaborative Marketing: Finding the Ideal B2B Partner

Posted by Larry Kenigsberg on Sep 1, 2022 1:20:00 PM

Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…

To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.

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Topics: content marketing, sales, marketing qualified leads, sales qualified leads, marketing strategy, collaborative marketing

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Sep 13, 2021 2:45:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel

B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on Sep 2, 2021 3:43:00 PM

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Topics: marketing, persona, brand, customer communications, audience, sales, planning, marketing strategy, tactics

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