B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Sep 13, 2021 2:45:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel

B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on Sep 2, 2021 3:43:00 PM

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Topics: marketing, persona, brand, customer communications, audience, sales, planning, marketing strategy, tactics