B2B Marketing: Don’t Confuse Strategy with Tactics

Posted by Larry Kenigsberg on May 9, 2024 6:18:00 PM

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Topics: Marketing, Persona, Brand, Customer communications, Audience, Sales, Planning, Marketing strategy, Tactics

B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Apr 25, 2024 6:20:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: Marketing, Sales, Client relations, B2B, Marketing strategy, Tactics, Buyer's journey, Sales funnel

Craft B2B Messaging Your Audiences Really Want to Hear

Posted by Larry Kenigsberg on Apr 10, 2024 1:45:00 PM

 

Understanding the role of market research and up-to-date intelligence

An article on 31 product launch statistics for 2022 revealed this nugget from a Harvard Business School professor: about 30,000 new products are launched each year, and about 95 percent of these will probably fail.

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Topics: Market research, Customer communications, Message, Messaging, B2B, Marketing strategy

Who Are You? - Finding Your Target Audience

Posted by Shani Eichler Delouya on Jul 17, 2023 1:05:00 PM

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Topics: Blog, Marketing, Social media, Marketing strategy, Target audience

Collaborative Marketing: Finding the Ideal B2B Partner

Posted by Larry Kenigsberg on Jul 5, 2023 1:20:00 PM

Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…

To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.

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Topics: Content marketing, Sales, Marketing qualified leads (MQL), Sales qualified leads (SQL), Marketing strategy, Collaborative marketing

2023 - The Year of Digital Transformation in Marketing & Communications

Posted by Shani Eichler Delouya on Dec 4, 2022 10:06:29 PM

 

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Topics: Blog, Social media, Planning, Marketing strategy

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