Standing out as an industry leader is not easy. Make it easier by positioning your company as the go-to expert in your field with the right approach to data - delivering concrete data that demonstrates deep industry understanding. Benchmarking reports, derived from your platform's wealth of user data, positions your company as an authoritative voice while providing invaluable insights to your market.
Topics: Public relations, Sales enablement content, Thought leadership
Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Press coverage, Media coverage, Media, PR, AI
In today's competitive SaaS landscape, closing deals requires more than just persuasive sales tactics—it demands compelling, data-driven content that resonates with prospects and clearly demonstrates value. The good news? Your platform already contains the analytics gold needed to create powerful sales enablement materials that drive conversions.
Unlocking Your Data's Sales Potential
Your SaaS platform continuously gathers valuable insights that can transform sales conversations. Usage patterns reveal industry-specific needs, adoption trends highlight value realization timelines, and performance metrics demonstrate concrete ROI. These analytics aren't just operational data—they're the foundation for sales content that speaks directly to prospect pain points.
Topics: Marketing, Sales, Marketing qualified leads (MQL), Sales qualified leads (SQL), Sales funnel, Sales enablement content, Data
No other tool drives reputation management more effectively than public relations.
What Is Reputation Management, and How Does It Drive Investment Decisions?
Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.
Topics: Content marketing, Social media, Brand, Customer communications, Corporate communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Corporate social responsibility, CSR, Investor relations
Even in the days of AI, AI can't deliver the most critical asset you possess - your institutional memory - the why, how, and way you do business.
Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.
Topics: Public relations, Journalist, Press release, Media coverage, Media, Messaging, USP
Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.
Topics: Public relations, Content marketing, Giveaways, Inbound marketing, Marketing strategy, Sales enablement content
PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research beyond just what AI gives you and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.
Even with AI, your company sits on years of proprietary information - product details, customer-focused data, executive expertise - that can be leveraged to generate PR.
Topics: Journalist, News story, News value, Media, Audience, Messaging, PR, Corporate communications
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, and thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.
What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?
Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand
Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.
Getting your news out there
Topics: Public relations, Journalist, News story, DIY