Amy Kenigsberg

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Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
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Recent Posts

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Mar 12, 2020 4:44:00 PM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, content marketing, DIY, social media, persona, inbound marketing, customer communications, personas, PR, SEO

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on Mar 3, 2020 12:04:00 PM

Or How to Get the Most Bang from Your Inbound Marketing Buck

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Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Feb 18, 2020 5:31:00 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Ensure You're Fully Prepared for AR

Posted by Amy Kenigsberg on Nov 25, 2019 12:26:00 PM

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Topics: analyst, analyst relations, objective, message, technology

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Oct 21, 2019 12:00:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

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Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

Analyze This

Posted by Amy Kenigsberg on Oct 3, 2019 5:45:00 PM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Sep 16, 2019 7:49:00 PM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

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Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

Your Next Move in a Winning Cybersecurity Marketing Game - Refine Your Buyer Personas

Posted by Amy Kenigsberg on Sep 3, 2019 1:19:00 PM

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

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Topics: marketing, persona, audience

K2 Global Communications Named Top PR Firm Thanks to Our Clients

Posted by Amy Kenigsberg on Jul 8, 2019 7:44:14 PM

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

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Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jul 4, 2019 1:00:00 PM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, journalist, news story, DIY