Comments from K2 Global Communications

Topics: analyst, analyst relations, objective, message, technology

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

 

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

Topics: marketing, persona, audience

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

Topics: Public relations, journalist, news story, DIY

Or How to Get the Most Bang from Your Inbound Marketing Buck

Topics: content marketing, content, marketing, persona, inbound marketing, customer communications

This basically comes down to an exercise in empathy.

Topics: journalist, press coverage, marketing, valuation