Amy Kenigsberg
Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.
Read More
Topics:
content marketing,
social media,
brand,
customer communications,
audience,
messaging,
personas,
client relations,
Shared media,
linkedin,
marketing qualified leads,
sales qualified leads,
twitter,
youtube,
facebook,
reputation
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
Read More
Topics:
content marketing,
social media,
brand,
customer communications,
audience,
messaging,
personas,
client relations,
Shared media,
linkedin,
marketing qualified leads,
sales qualified leads,
twitter,
youtube,
facebook,
reputation
Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:
Read More
Topics:
content marketing,
inbound marketing,
customer communications,
marketing qualified leads,
sales qualified leads,
hubspot
Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.
Read More
Topics:
content marketing,
content,
customer communications,
corporate communications,
SEO,
PESO,
Paid media,
Earned media,
Shared media,
owned media
Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
Read More
Topics:
journalist,
press coverage,
content marketing,
audience,
award,
corporate communications,
client relations
This basically comes down to an exercise in empathy.
Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.
Most importantly, you’ve got deadlines.
Read More
Topics:
journalist,
press coverage,
marketing,
valuation
At the end of the day, businesses market to people, not to faceless decision-making committees or a bunch of same-demographic consumers. Whether you’re selling to CEOs or stay-at-home dads, your marketing should speak to individual customers - think “human” instead of “the client” or “the client company” - each with his or her own tastes, interests, expectations, preferences, life, and work situations.
Read More
Topics:
content marketing,
content,
marketing,
brand,
customer communications,
audience,
messaging,
corporate communications,
ABM,
PESO
The PESO model is an integrated approach that strengthens your ability to leverage your thought leadership content, building trust and credibility with audiences across multiple channels.
Read More
Topics:
content marketing,
content,
customer communications,
corporate communications,
SEO,
PESO,
Paid media,
Earned media,
Shared media,
owned media