Amy Kenigsberg

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Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
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Unlock Success with Effective Internal Communications

Posted by Amy Kenigsberg on Jan 7, 2024 10:55:39 AM

Effective, efficient internal communication directly impacts growth and performance. A meaningful, well-defined internal communication strategy enhances connections between employees and the organization; engaged, appreciated employees are more likely to actively participate in communication efforts and contribute to a positive and collaborative work environment. Effective dissemination of strategic goals and providing group credit for achieving milestones builds a sense of community. By investing in internal communication, you can foster a positive, inclusive work culture, improve employee engagement and productivity, and drive success.

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Topics: internal communications, employee communications

"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jan 2, 2024 2:05:00 PM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Build a Passionate Community to Support Your Business

Posted by Amy Kenigsberg on Dec 4, 2023 12:44:51 PM

Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.

Online fashion brand Asos’ social followers constantly share content and respond to comments.

Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.

Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.

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Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Aug 17, 2023 12:00:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

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Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

Profitable PR

Posted by Amy Kenigsberg on Aug 16, 2023 1:42:00 PM

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

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Topics: Public relations, press coverage, press release, PR

Quick Tips to Improve Your Website

Posted by Amy Kenigsberg on Aug 10, 2023 11:31:00 AM

Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.

No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.

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Topics: content marketing, marketing, brand, customer communications, SEO, Account-based marketing, client relations, integrated marketing, collaborative marketing, website

Top 10 Reasons for B2B PR

Posted by Amy Kenigsberg on Aug 8, 2023 1:38:00 PM
  1. Build brand awareness: No one buys from an unknown company
  2. Increase product value: Third-party endorsement increases the value of your solution
  3. Increases exposure to potential customers
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Topics: customer communications, B2B, b2x

Collaborative Marketing: No B2B Enterprise Is an Island

Posted by Amy Kenigsberg on Aug 1, 2023 12:57:00 PM

Collaborative marketing is a must-add to your overall B2B marketing strategy. Collaborative marketing means building connections, networking, and establishing formal partnerships among related, non-competitive businesses to increase brand awareness, gain new customers, and boost sales.

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Topics: content marketing, content, brand, customer communications, integrated marketing, collaborative marketing, email marketing

Is B2B Collaborative Marketing Good for Business?

Posted by Amy Kenigsberg on Jul 31, 2023 11:53:00 AM

Know the pros and cons before you dive in

Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.

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Topics: content marketing, marketing, social media, brand, customer communications, integrated marketing, collaborative marketing

Prepping for the Big Trade Show

Posted by Amy Kenigsberg on Jul 31, 2023 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

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Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

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