Amy Kenigsberg

Picture of
Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
Find me on:

Recent Posts

Is Your Content Marketing Paying Off? 10 Fail-proof Metrics

Posted by Amy Kenigsberg on Jan 8, 2019 3:22:00 PM



Practically all B2B marketers agree that content marketing works, but not everyone is clear on how exactly to calculate the ROI and business value of a company’s content marketing investment. Assessing the
quality of content - Is the content original and audience-appropriate? Does it tell a story or add value to the site? Is the tone, spelling, and grammar pitch-perfect? - is one thing. But determining the bottom- line impact or business benefit of each blog post, article, email, e-book, case study, podcast, infographic, or social campaign is quite another - and one of the trickier challenges facing marketers today.

You can use a number of metrics to measure content performance, depending on your business goals and what you intended for your content marketing program to achieve. Was your content written to acquire customers or increase revenue and profit? Position your brand or tell your product story? Enhance customer engagement? Acquire better-quality leads? Among the most obvious measurements of content marketing success would be ROI (the revenue gained from content marketing compared to the amount spent on creating and distributing content), number of qualified leads, and percentage of lead conversions to closed sales generated by the content. Other important indicators of content effectiveness include:

Read More

Topics: content marketing, content, metrics, bounce rate, exit rate

2019 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2019 10:30:00 AM

New Year’s Resolutions for Success with Your PR Firm

Read More

Topics: Public relations, journalist, press coverage, marketing

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Dec 11, 2018 2:30:00 PM

 

Read More

Topics: Public relations, media resources, Israel