Amy Kenigsberg

Picture of
Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
Find me on:

Recent Posts

Analyze This

Posted by Amy Kenigsberg on Nov 7, 2024 11:15:00 AM

 

Read More

Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research

Ensure You're Fully Prepared for AR

Posted by Amy Kenigsberg on Oct 29, 2024 10:30:00 AM

7 Questions to Ask Before Trying DIY Analyst Relations

Analyst relations is simply too critical to simply do yourself or leave in inexperienced hands. Analyst relations could make or break marketing efforts for your technology products. Their objective and expert insights greatly influence technology buyers’ decisions, and your ability to influence these influencers could mean the difference between analyst coverage/ recommendation of your product and...well, the absence of it. Before you say, “How hard can it be?” ask yourself these questions:

Read More

Topics: Analyst, Analyst relations, Objective, Message, Technology

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Sep 19, 2024 1:27:52 PM

With massive cyberattacks on organizations and states, cyber security is one of the hottest news topics. Every day, a new cybersecurity startup proclaims it will solve those challenges, further crowding an already congested market.

This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam to get the media recognition they deserve?

Read More

Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective

Prepping for the Big Trade Show

Posted by Amy Kenigsberg on Jul 17, 2024 11:37:27 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

Read More

Topics: Public relations, Journalist, News story, News value, Media resources, Press coverage, Press release, Media coverage, Trade show

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Jul 2, 2024 11:48:00 AM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

Read More

Topics: Public relations, Press release, Media coverage, Media, Trade show, Staffing, Conferences, Giveaways

International Marketing Risks and Rewards

Posted by Amy Kenigsberg on Jun 27, 2024 1:13:00 PM


It’s a given that international marketing is key to long-term business success. You just need to balance the risks with the rewards. We try to look on the bright side of life, so let’s start with the rewards.

Read More

Topics: International Marketing

K2 Supports Your Trade Show Success

Posted by Amy Kenigsberg on Jun 26, 2024 11:34:00 AM

 

Read More

Topics: Press coverage, Media coverage, Media, Trade show, Conferences

Decision Time: Choosing Your International Market

Posted by Amy Kenigsberg on Jun 24, 2024 2:30:29 PM


 
You’re an Israel-based cybersecurity company that has successfully proven a new solution in the local market. Now it’s time to expand. The question is where? United States, Canada, India, and Korea are all viable markets. Choosing the right international market is critical.

Read More

Topics: Collaborative marketing, International Marketing

Seven Powerful Opportunities that Impact B2B Marketing

Posted by Amy Kenigsberg on May 20, 2024 6:11:25 PM

In the “change is the only constant” department, we’re seeing B2B marketing evolve in approach, philosophy, and focus - with new opportunities and technologies promising to impact businesses for the long-run. Some of these come from the increasing sway of B2C marketing, others from emerging technology, and still others from the pandemic. Whatever their provenance, these will keep B2B marketers on their feet so they can stay ahead of the competition.

Read More

Topics: Content, Marketing, Brand, Customer communications, B2B, Marketing qualified leads (MQL), Sales qualified leads (SQL), Sales funnel, Trends, Customer journey

Why Integrated Marketing is Essential for B2Bs

Posted by Amy Kenigsberg on May 8, 2024 6:19:00 PM

Today’s B2B buyers and their buyer’s journeys have changed, and that’s why integrated marketing matters - a lot.

Read More

Topics: Marketing, Brand, Customer communications, Account-based marketing, Influencer, B2B, Customer journey, Integrated marketing, Influencer marketing

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all