Amy Kenigsberg

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Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
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K2 Supports Your Trade Show Success

Posted by Amy Kenigsberg on Sep 15, 2025 2:15:00 PM


We've been supporting clients at trade shows since DRUPA in 2004 and our first RSA in 2008 and MWC in 2009. That’s all after my many years as a trade show exhibition manager.

Here's how K2 can provide you with the critical assistance you need for a successful trade show:

  • Trade show evaluation – Some industries have more than 20 conferences from which to choose. We can help you decide which events will give you the most ROI, from the major show that you need to be at to "be seen" to the smaller events that directly reach your targeted audiences. 
  • Speaking opportunity application process – We can work with your team to brainstorm and write a compelling application that will get you in front of the conference decision-makers.
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Topics: Press coverage, Media coverage, Media, Trade show, Conferences

Staffing Trade Show Booths: It Sounds Easier Than It Is

Posted by Amy Kenigsberg on Sep 3, 2025 9:15:00 AM

 It’s not just a matter of sending your sales team.

You’ve determined your trade show marketing goals, partnered with an experienced PR team, contracted with an exhibit designer, set up your logistics, and picked your giveaways.

Now, it's time for one of the most crucial, yet overlooked, trade show prep tasks: training staff to work your booth. You need sufficient booth staff who handle crowds, restock brochures, walk around, attend meetings, and talk to media and customers.

You need people who are knowledgeable, efficient, motivated, and at ease outside their comfortable zone, all while working seamlessly as a team.

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Topics: DIY, Trade show, Staffing, Conferences

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Aug 28, 2025 10:45:00 AM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

One year in advance
Most importantly, make sure the budget will be there. If you don't know if you'll actually attend, at least make sure you register for the call for papers or apply to speak. That way, you'll be able to make your mark without having to pay thousands for a booth.

If you are attending, sign your contracts and secure your booth space before all the good spots are taken. The back corner isn't necessarily a bad place if it's near the bathrooms and the food court since it’s all about foot traffic.

Based on the size of the show, consider booking your hotel space now. Check into the cancellation policy. If it's flexible, you may want to book more than you think you'll need just in case your team or business has grown by the time the show rolls around.

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Topics: Public relations, Press release, Media coverage, Media, Trade show, Staffing, Conferences, Giveaways

Prepping for the Big Trade Show

Posted by Amy Kenigsberg on Aug 19, 2025 2:15:00 PM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Here are some pointers for being a resource to media at your next trade show:

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Topics: Public relations, Journalist, News story, News value, Media resources, Press coverage, Press release, Media coverage, Trade show

Leverage The Hidden Goldmine in Your Data

Posted by Amy Kenigsberg on Aug 11, 2025 10:30:00 AM


Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.

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Topics: Public relations, Content marketing, Giveaways, Inbound marketing, Marketing strategy, Sales enablement content

Use Your Data to Fuel PR and Thought Leadership

Posted by Amy Kenigsberg on Aug 5, 2025 9:45:00 AM

Standing out as an industry leader is not easy. Make it easier by positioning your company as the go-to expert in your field with the right approach to data - delivering concrete data that demonstrates deep industry understanding. Benchmarking reports, derived from your platform's wealth of user data, positions your company as an authoritative voice while providing invaluable insights to your market.

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Topics: Public relations, Sales enablement content, Thought leadership

Content That Converts: Maximize SaaS Analytics for Powerful Sales Enablement

Posted by Amy Kenigsberg on Jul 30, 2025 8:45:00 AM

In today's competitive SaaS landscape, closing deals requires more than just persuasive sales tactics—it demands compelling, data-driven content that resonates with prospects and clearly demonstrates value. The good news? Your platform already contains the analytics gold needed to create powerful sales enablement materials that drive conversions.

Unlocking Your Data's Sales Potential

Your SaaS platform continuously gathers valuable insights that can transform sales conversations. Usage patterns reveal industry-specific needs, adoption trends highlight value realization timelines, and performance metrics demonstrate concrete ROI. These analytics aren't just operational data—they're the foundation for sales content that speaks directly to prospect pain points.

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Topics: Marketing, Sales, Marketing qualified leads (MQL), Sales qualified leads (SQL), Sales funnel, Sales enablement content, Data

Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on Jul 29, 2025 10:35:13 AM

Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Press coverage, Media coverage, Media, PR, AI

Five Ways PR Drives Corporate Reputation and Investor Confidence

Posted by Amy Kenigsberg on Jul 22, 2025 8:45:00 AM

No other tool drives reputation management more effectively than public relations.

What Is Reputation Management, and How Does It Drive Investment Decisions?

Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.

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Topics: Content marketing, Social media, Brand, Customer communications, Corporate communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Corporate social responsibility, CSR, Investor relations

Mindshare Makes a Difference

Posted by Amy Kenigsberg on Jul 16, 2025 12:30:00 PM

Even in the days of AI, AI can't deliver the most critical asset you possess - your institutional memory - the why, how, and way you do business. 

Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.

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Topics: Public relations, Journalist, Press release, Media coverage, Media, Messaging, USP

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