Amy Kenigsberg

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Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
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Recent Posts

International Marketing Risks and Rewards

Posted by Amy Kenigsberg on Jun 27, 2024 1:13:00 PM


It’s a given that international marketing is key to long-term business success. You just need to balance the risks with the rewards. We try to look on the bright side of life, so let’s start with the rewards.

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Topics: International Marketing

Decision Time: Choosing Your International Market

Posted by Amy Kenigsberg on Jun 24, 2024 2:30:29 PM


 
You’re an Israel-based cybersecurity company that has successfully proven a new solution in the local market. Now it’s time to expand. The question is where? United States, Canada, India, and Korea are all viable markets. Choosing the right international market is critical.

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Topics: Collaborative marketing, International Marketing

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Jun 4, 2024 10:28:00 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

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Topics: Journalist, Press coverage, Content marketing, Audience, Award, Corporate communications, Client relations

How the PESO Model Maximizes Thought Leadership Marketing

Posted by Amy Kenigsberg on May 22, 2024 10:00:00 AM

 

 

The PESO model is an integrated approach that strengthens your ability to leverage your thought leadership content, building trust and credibility with audiences across multiple channels.

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Topics: Content marketing, Content, Customer communications, Corporate communications, SEO, PESO, Paid media, Earned media, Shared media, Owned media

Seven Powerful Opportunities that Impact B2B Marketing

Posted by Amy Kenigsberg on May 20, 2024 6:11:25 PM

In the “change is the only constant” department, we’re seeing B2B marketing evolve in approach, philosophy, and focus - with new opportunities and technologies promising to impact businesses for the long-run. Some of these come from the increasing sway of B2C marketing, others from emerging technology, and still others from the pandemic. Whatever their provenance, these will keep B2B marketers on their feet so they can stay ahead of the competition.

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Topics: Content, Marketing, Brand, Customer communications, B2B, Marketing qualified leads (MQL), Sales qualified leads (SQL), Sales funnel, Trends, Customer journey

Why Integrated Marketing is Essential for B2Bs

Posted by Amy Kenigsberg on May 8, 2024 6:19:00 PM

Today’s B2B buyers and their buyer’s journeys have changed, and that’s why integrated marketing matters - a lot.

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Topics: Marketing, Brand, Customer communications, Account-based marketing, Influencer, B2B, Customer journey, Integrated marketing, Influencer marketing

Social Media Benefits and Challenges of the PESO Model

Posted by Amy Kenigsberg on Apr 21, 2024 11:15:00 AM

 

 

Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESOTM model (created by Gini Dietrich), which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.

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Topics: Content marketing, Content, Customer communications, Corporate communications, SEO, PESO, Paid media, Earned media, Shared media, Owned media

Sales-led Growth & Product-led Growth – What Works for You?

Posted by Amy Kenigsberg on Mar 5, 2024 6:45:00 AM

Who’s in charge? Sales or Product? That’s one of the key factors in shaping your organization’s sales and marketing infrastructure.

Sales-led growth has been the “way it’s always been done.” The sales and marketing teams identify, nurture, engage, and convert potential customers into clients. Product-led growth focuses on having the product “sell itself.”

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The Critical Role of Sales Enablement Content for Experienced Marketers

Posted by Amy Kenigsberg on Feb 13, 2024 4:09:00 PM

With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.

By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.

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Topics: Content marketing, Content, Sales, Sales qualified leads (SQL), Sales enablement content

Sales-focused Communications Close Deals

Posted by Amy Kenigsberg on Jan 29, 2024 7:30:00 PM

Your sales teams can exceed expectations if you have the right materials at the right time for the right customer – we’re talking about bringing “What’s in it for me” to whole new levels.

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Topics: Content marketing, Content, Message, Sales, USP, Sales funnel, Sales enablement content, UVP

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