TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Jul 8, 2019 9:31:00 AM

Want to break through the clutter? Want to rise above the market noise?

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Topics: content marketing, marketing, audience, message, messaging, personas

Your Next Move in a Winning Cybersecurity Marketing Game - Refine Your Buyer Personas

Posted by Amy Kenigsberg on Jul 1, 2019 9:10:16 AM

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

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Topics: marketing, persona, audience