PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.
Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications
Topics: Public relations, marketing, brand, audience, message, PR, corporate communications
At the end of the day, businesses market to people, not to faceless decision-making committees or a bunch of same-demographic consumers. Whether you’re selling to CEOs or stay-at-home dads, your marketing should speak to individual customers - think “human” instead of “the client” or “the client company” - each with his or her own tastes, interests, expectations, preferences, life, and work situations.
Topics: content marketing, content, marketing, brand, customer communications, audience, messaging, corporate communications, ABM, PESO
What Business May Look Like in the Post-COVID-19 World
K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.
Topics: content marketing, content, audience, messaging, PR, internal communications, corporate communications