PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.
Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications
“Everybody has a price” – but, what if…
Topics: Public relations, marketing, brand, audience, message, PR, corporate communications
At the end of the day, businesses market to people, not to faceless decision-making committees or a bunch of same-demographic consumers. Whether you’re selling to CEOs or stay-at-home dads, your marketing should speak to individual customers - think “human” instead of “the client” or “the client company” - each with his or her own tastes, interests, expectations, preferences, life, and work situations.
Topics: content marketing, content, marketing, brand, customer communications, audience, messaging, corporate communications, ABM, PESO
K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.
Topics: content marketing, content, audience, messaging, PR, internal communications, corporate communications