The Early Client (Gets the PR)

Posted by Judith Segaloff on Dec 5, 2019 10:00:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

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Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

K2 Supports Your Trade Show Success

Posted by Larry Kenigsberg on Oct 29, 2019 5:51:00 PM

 

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Topics: press coverage, media coverage, media, trade show, conferences

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Oct 21, 2019 12:00:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

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Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Apr 24, 2019 12:28:51 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Oct 22, 2018 5:51:00 PM

 

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Topics: Public relations, journalist, DIY, press release, media coverage, media