Your ABM Needs and Our Marketing Communications Resources

Posted by Consuelo Reinberg on Aug 4, 2020 12:31:00 PM

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Aug 3, 2020 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

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Topics: Public relations, press coverage, PR, client relations, planning

Strengthen Connections with ABM

Posted by Larry Kenigsberg on Jul 22, 2020 12:51:00 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Creating the Perfect Combination of Account-based & Inbound Marketing

Posted by Larry Kenigsberg on Jul 22, 2020 12:32:00 PM

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

The Early Client (Gets the PR)

Posted by Judith Segaloff on Jul 14, 2020 11:54:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

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Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

PR During the Pandemic

Posted by Amy Kenigsberg on Jul 9, 2020 9:45:00 AM

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

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Topics: media coverage, media, customer communications, messaging, personas, PR, internal communications, corporate communications, technology

How to Overcome the 5 Barriers to Sales & Marketing Alignment

Posted by Larry Kenigsberg on Jun 29, 2020 1:04:01 PM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

How Account-based Marketing Relieves Five Marketing Headaches

Posted by Consuelo Reinberg on Jun 16, 2020 5:30:32 PM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

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Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

What Business May Look Like in the Post-COVID-19 World

Posted by Amy Kenigsberg on Jun 4, 2020 2:05:00 PM

K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.

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Topics: content marketing, content, audience, messaging, PR, internal communications, corporate communications

The PR Curmudgeon

Posted by Larry Kenigsberg on Mar 24, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications