Recent research indicates that influencer marketing can generate 11 times greater ROI than more traditional strategies. Unlike conventional tactics that push a message in front of sometimes reluctant audiences, influencer marketing delivers your message via credible, authoritative experts to audiences who trust their content over that from brands. Moreover, influencer marketing is more critical for B2B than for B2C: With B2B purchase price overwhelming B2C’s, word of mouth and endorsement is critical to the former’s success.
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Topics:
Marketing,
Analyst relations,
Inbound marketing,
Messaging,
PR,
Account-based marketing,
Sales,
ABM,
Influencer
Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.
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Topics:
Public relations,
Press coverage,
PR,
Client relations,
Planning
Have you ever booked a hotel on Kayak or ordered a food processor from Amazon? These are all classic examples of business to business to customer (B2B2C), in which the manufacturer sells a product or service to the channel or route to the customer, making the latter’s end-product more valuable to the consumer.
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Topics:
Content,
Marketing,
Inbound marketing,
Customer communications,
Messaging,
PR,
Sales,
B2C,
Influencer,
B2B2C,
B2B
The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.
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Topics:
Media coverage,
Media,
Customer communications,
Messaging,
Personas,
PR,
Internal communications,
Corporate communications,
Technology
K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.
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Topics:
Content marketing,
Content,
Audience,
Messaging,
PR,
Internal communications,
Corporate communications
Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.
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Topics:
Inbound marketing,
Customer communications,
PR,
Review,
Internal communications,
Corporate communications
