Paying for the Future with PR

Posted by Larry Kenigsberg on Dec 6, 2023 12:47:00 PM

Since starting our business almost two decades ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Engaging the Journalist 

Posted by Amy Kenigsberg on Apr 26, 2023 2:59:00 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

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Topics: journalist, press coverage, marketing, valuation

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