How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Nov 30, 2022 7:15:00 AM

 

Read More

Topics: Public relations, content marketing, content, social media, cybersecurity

Collaborative Marketing: No B2B Enterprise Is an Island

Posted by Amy Kenigsberg on Sep 12, 2022 12:57:00 PM

Collaborative marketing is a must-add to your overall B2B marketing strategy. Collaborative marketing means building connections, networking, and establishing formal partnerships among related, non-competitive businesses to increase brand awareness, gain new customers, and boost sales.

Read More

Topics: content marketing, content, brand, customer communications, integrated marketing, collaborative marketing, email marketing

Seven Tips for Successful B2B Collaborative Marketing

Posted by Larry Kenigsberg on Sep 7, 2022 11:34:00 AM

The best version of collaborative marketing drives success for everyone involved – sharing channels to present complementary solutions strengthens both brands while increasing leads.

1) Select the type of B2B partnership you need

  • Strategic partnership - Align with non-competitive companies that offer products or services that complement yours - for example, a healthcare provider and a health data platform that offers remote access - can help both brands reach into each other’s markets to expand their customer base and grow revenue.
Read More

Topics: content marketing, content, customer communications, corporate communications, Account-based marketing, collaborative marketing, SMART Goals

Paying for the Future with PR

Posted by Larry Kenigsberg on Aug 18, 2022 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

Read More

Topics: Public relations, blog, content, marketing, valuation

How SMART Goals Make for a Smarter Marketing Strategy

Posted by Consuelo Reinberg on Jul 25, 2022 11:26:32 AM

When only 61% of marketers believe their marketing strategy is effective, and 58% of marketers are struggling to target or segment their audience, it behooves you to ask: How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.

Read More

Topics: content marketing, content, metrics, social media, persona, inbound marketing, messaging, Account-based marketing, planning, tactics, buyer journey, integrated marketing, SMART Goals

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Mar 1, 2022 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

Read More

Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Feb 23, 2022 4:56:00 PM

“Writer’s block happens to all writers, including content marketing writers.

 With 91% of companies today using content marketing to attract leads and engage customers, as content marketers you can’t afford to run out of ideas. True, ideas are literally all around us, but finding that truly exceptional concept that results in more traffic, more leads and conversions, and greater consumer love and loyalty for your brand can be quite challenging – challenging, but not impossible. If you want to come up with fresh, relevant topics all the time, but feel that your well of content ideas has dried up, read on.

Read More

Topics: content marketing, content, DIY, persona, brand, ideas

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 17, 2022 1:01:00 PM

Content is king, and someone must create it.

Read More

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Content Marketers: Why Hiring a Consultant Beats DIY Any Day

Posted by Consuelo Reinberg on Feb 1, 2022 10:00:00 AM

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

Read More

Topics: content marketing, content, DIY, social media, persona

Social Media Benefits and Challenges of the PESO Model

Posted by Amy Kenigsberg on Nov 3, 2021 11:15:00 AM

 

 

Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.

Read More

Topics: content marketing, content, customer communications, corporate communications, SEO, PESO, Paid media, Earned media, Shared media, owned media