Since starting our business almost two decades ago, we’ve seen companies
Topics: Public relations, Blog, Content, Marketing, Valuation
Developing Blog Content Using the Evergreen Principle
Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing
Collaborative Marketing: No B2B Enterprise Is an Island
Collaborative marketing is a must-add to your overall B2B marketing strategy. Collaborative marketing means building connections, networking, and establishing formal partnerships among related, non-competitive businesses to increase brand awareness, gain new customers, and boost sales.
Topics: Content marketing, Content, Brand, Customer communications, Integrated marketing, Collaborative marketing, Email marketing
Seven Tips for Successful B2B Collaborative Marketing
The best version of collaborative marketing drives success for everyone involved – sharing channels to present complementary solutions strengthens both brands while increasing leads.
1) Select the type of B2B partnership you need
- Strategic partnership - Align with non-competitive companies that offer products or services that complement yours - for example, a healthcare provider and a health data platform that offers remote access - can help both brands reach into each other’s markets to expand their customer base and grow revenue.
Topics: Content marketing, Content, Customer communications, Corporate communications, Account-based marketing, Collaborative marketing, SMART Goals
HELP WANTED: Eight People to Rock My Inbound Marketing
Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Content, AI, Thought leadership
Content Marketers: Why Hiring a Consultant Beats DIY Any Day
Topics: Content marketing, Content, DIY, Social media, Persona
Have you ever booked a hotel on Kayak or ordered a food processor from Amazon? These are all classic examples of business to business to customer (B2B2C), in which the manufacturer sells a product or service to the channel or route to the customer, making the latter’s end-product more valuable to the consumer.
Topics: Content, Marketing, Inbound marketing, Customer communications, Messaging, PR, Sales, B2C, Influencer, B2B2C, B2B
We've recently done a series of webinars about how to maximize the value of ChatGPT for marketing strategy and tactics.
Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?
Or How to Get the Most Bang from Your Inbound Marketing Buck
While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?
One, inbound has now displaced outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.
Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications