Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.Extend your market - Integrating paid, earned, shared, and owned media allows you to leverage the types of media that makes sense for your audience and goals. Use paid to promote content and increase exposure; earned to promote trust and credibility; shared to engage current audiences and find new ones; and owned to fully control your content and reinforce your reputation as a thought leader.
See your overall communications picture - While each media channel plays a different role in your content efforts, integrating them lets you see the big picture and effectively assess your communication efforts.
Maximize the value of your content - Create content that appeals to your audience at different points in their buying decision-making process, align different media types to your goals, and reinforce your brand message across all the channels you use to drive more customers to and deeper into the funnel.
Ensure content will have measurable results – With PESO, you can compare content metrics across all channels to determine the best performing content across different channels so you can better custom-tailor future content.
Project an optimum brand image to the world - Leverage your brand in the best way possible - from boosting Google search results to establishing authority - by providing the highest-quality and strategically driven content across the board, whether it’s content you’re creating, sharing, paying for, or generated by influencers.
Content is just a bunch of words if it does not support your business goals. The PESO model helps you identify the who, what, where, and when for each piece of content, making it part of an effective and measurable content management strategy.