Why You Should Work with K2

Posted by Larry Kenigsberg on Aug 1, 2023 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel

Prepping for the Big Trade Show

Posted by Amy Kenigsberg on Jul 31, 2023 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

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Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show

"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on May 16, 2023 2:05:00 PM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Apr 4, 2023 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

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