How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 23, 2019 7:39:00 PM

 

Read More

Topics: Public relations, content marketing, content, social media, cybersecurity

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Sep 22, 2019 1:09:27 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

Read More

Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Content Marketers: Why Hiring a Consultant Beats DIY Any Day

Posted by Consuelo Reinberg on Jan 16, 2019 10:00:00 AM

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

Read More

Topics: content marketing, content, DIY, social media, persona