Excess Trade Show Funds? Roll Them Over to Your PESO Campaign

Posted by Consuelo Reinberg on Oct 26, 2021 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Oct 25, 2021 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Sep 14, 2021 6:00:00 AM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Aug 31, 2021 9:00:00 AM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, content marketing, DIY, social media, persona, inbound marketing, customer communications, personas, PR, SEO

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Jun 23, 2021 6:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

Five Ways PR Drives Corporate Reputation and Investor Confidence

Posted by Amy Kenigsberg on Mar 3, 2021 2:41:00 PM

No other tool drives reputation management more effectively than public relations.

What Is Reputation Management, and How Does It Drive Investment Decisions?

Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.

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Topics: content marketing, social media, brand, customer communications, corporate communications, marketing qualified leads, sales qualified leads, corporate social responsibility, CSR, investor relations

Build a Passionate Community to Support Your Business

Posted by Amy Kenigsberg on Jan 5, 2021 7:52:00 PM

Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.

Online fashion brand Asos’ social followers constantly share content and respond to comments.

Spin Sucks’ 80,000-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.

Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.

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Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

Use Social Media to Target and Draw Truly Qualified Leads

Posted by Amy Kenigsberg on Jan 4, 2021 9:42:00 AM

Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.

Not so with social media campaigns.

By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.

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Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

Protect Brand Reputation from Social-media Fallout

Posted by Consuelo Reinberg on Dec 30, 2020 4:49:00 PM

Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.

Social media gives you more control over your brand image and reputation – and less.

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Topics: content marketing, social media, brand, customer communications, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation

Why Social Media Isn’t a Cool Add on - It’s Business Critical

Posted by Larry Kenigsberg on Dec 28, 2020 3:28:00 PM

Know What Your Customers Are Thinking

Quick. Name the most powerful marketing tool you have.

The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.

KNOWLEDGE.

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Topics: content marketing, social media, customer communications, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook