Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.
Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
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Topics:
Blog,
Content,
Marketing,
Social media,
Inbound marketing,
Customer communications,
Audience,
Personas
How to hire an A-team that delivers quantifiable results
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Topics:
Public relations,
Journalist,
Content marketing,
Content,
Marketing,
Metrics,
Social media,
Persona,
Inbound marketing,
Audience,
Personas,
PR,
Corporate communications,
SEO
You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
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Topics:
Public relations,
Content marketing,
DIY,
Social media,
Persona,
Inbound marketing,
Customer communications,
Personas,
PR,
SEO
Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics:
Public relations,
Content marketing,
Content,
Social media,
Cybersecurity
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
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Topics:
Social media,
LinkedIn
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics:
Journalist,
Press coverage,
Content marketing,
Content,
Marketing,
Metrics,
Social media,
Brand,
Audience,
Corporate communications,
Client relations,
PESO,
Earned media,
Shared media,
Owned media
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