Five Ways PR Drives Corporate Reputation and Investor Confidence

Posted by Amy Kenigsberg on May 23, 2023 2:41:00 PM

No other tool drives reputation management more effectively than public relations.

What Is Reputation Management, and How Does It Drive Investment Decisions?

Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.

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Topics: Content marketing, Social media, Brand, Customer communications, Corporate communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Corporate social responsibility, CSR, Investor relations

Why Social Media is Business Critical

Posted by Larry Kenigsberg on Feb 6, 2023 3:28:00 PM

Know What Your Customers Are Thinking

Quick. Name the most powerful marketing tool you have.

The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.

KNOWLEDGE.

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Topics: Content marketing, Social media, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook

Use Social Media to Target and Draw Truly Qualified Leads

Posted by Amy Kenigsberg on Feb 6, 2023 9:42:00 AM

Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.

Not so with social media campaigns.

By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.

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Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

Protect Brand Reputation from Social-media Fallout

Posted by Consuelo Reinberg on Jan 31, 2023 4:49:00 PM

Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.

Social media gives you more control over your brand image and reputation – and less.

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Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

Get Noticed by the Right People - Optimize Your LinkedIn Profile

Posted by Consuelo Reinberg on Jan 5, 2023 3:37:00 PM

 

 

LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.

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Topics: Social media, LinkedIn

2023 - The Year of Digital Transformation in Marketing & Communications

Posted by Shani Eichler Delouya on Dec 4, 2022 10:06:29 PM

 

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Topics: Blog, Social media, Planning, Marketing strategy

Excess Trade Show Funds? Roll Them Over to Your PESO Campaign

Posted by Consuelo Reinberg on Oct 26, 2021 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media

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