Know What Your Customers Are Thinking
Quick. Name the most powerful marketing tool you have.
The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.
KNOWLEDGE.
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Topics: Content marketing, Social media, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
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Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
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Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
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Topics: Social media, LinkedIn
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Topics: Blog, Social media, Planning, Marketing strategy
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media