How to hire an A-team that delivers quantifiable results
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Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
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Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO
Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity
Know the pros and cons before you dive in
Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.
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Topics: Content marketing, Marketing, Social media, Brand, Customer communications, Integrated marketing, Collaborative marketing
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Topics: Blog, Marketing, Social media, Marketing strategy, Target audience
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
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Topics: Social media, LinkedIn
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Topics: Blog, Social media, Planning, Marketing strategy
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media