How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.
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Topics: Content marketing, Content, Metrics, Social media, Persona, Inbound marketing, Messaging, Account-based marketing, Planning, Tactics, Buyer's journey, Integrated marketing, SMART Goals
Know the pros and cons before you dive in
Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.
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Topics: Content marketing, Marketing, Social media, Brand, Customer communications, Integrated marketing, Collaborative marketing
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Topics: Blog, Marketing, Social media, Marketing strategy, Target audience
No other tool drives reputation management more effectively than public relations.
What Is Reputation Management, and How Does It Drive Investment Decisions?
Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.
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Topics: Content marketing, Social media, Brand, Customer communications, Corporate communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Corporate social responsibility, CSR, Investor relations
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
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Topics: Social media, LinkedIn
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Topics: Blog, Social media, Planning, Marketing strategy
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media