Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.
0 Comments Click here to read/write comments
Topics: Content marketing, Content, DIY, Social media, Persona
Build your brand - By effectively using an orchestrated outreach strategy, such as PESOTM (created by Gini Dietrich), across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.
0 Comments Click here to read/write comments
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
0 Comments Click here to read/write comments
Topics: Public relations, Content marketing, Content, Social media, Cybersecurity
Know the pros and cons before you dive in
Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.
0 Comments Click here to read/write comments
Topics: Content marketing, Marketing, Social media, Brand, Customer communications, Integrated marketing, Collaborative marketing
-jpg.jpeg)
0 Comments Click here to read/write comments
Topics: Blog, Marketing, Social media, Marketing strategy, Target audience
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
0 Comments Click here to read/write comments
Topics: Social media, LinkedIn
-jpg.jpeg)
0 Comments Click here to read/write comments
Topics: Blog, Social media, Planning, Marketing strategy
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
0 Comments Click here to read/write comments
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media