Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Sep 22, 2019 1:09:27 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Aug 26, 2019 9:31:00 AM

Want to break through the clutter? Want to rise above the market noise?

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Topics: content marketing, marketing, audience, message, messaging, personas