B2C Lead Generation: How to Successfully Hook and Hold Your Consumers

Posted by Consuelo Reinberg on Oct 6, 2020 12:46:00 PM

Consumers are overwhelmed with offers – WhatsApp ads, retargeting, Facebook and LinkedIn ads, text messages, and some even still watch TV and listen to the radio. In today’s super-competitive climate, if you want to get prospects’ attention and money, you’ll need to hook them with highly targeted messages wrapped in something:

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Topics: news value, content marketing, marketing, customer communications, messaging, personas, sales, client relations, video, b2c

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Aug 14, 2020 9:00:00 AM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, content marketing, DIY, social media, persona, inbound marketing, customer communications, personas, PR, SEO

HELP WANTED: Eight People to Rock My Inbound Marketing

Posted by Consuelo Reinberg on Aug 3, 2020 6:45:00 AM

How to hire an A-team that delivers quantifiable results

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Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

PR During the Pandemic

Posted by Amy Kenigsberg on Jul 9, 2020 9:45:00 AM

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

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Topics: media coverage, media, customer communications, messaging, personas, PR, internal communications, corporate communications, technology

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Jul 6, 2020 6:00:00 AM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Jul 1, 2020 12:59:50 PM

Want to break through the clutter? Want to rise above the market noise?

Are there too many cybersecurity companies for our own good? Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to a global cybersecurity market whose value is set to swell to over $300B by 2024 and VC funding that hit a record high $5.3B in 2018. Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 1,500 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.

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Topics: content marketing, marketing, audience, message, messaging, personas