Nike’s online community built around its Run Club app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business, especially with simple tools like WhatsApp or Slack.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
Audience,
Messaging,
Personas,
Client relations,
Shared media,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
Getting truly qualified leads is a complex process.
By marketing to your followers on LinkedIn, BlueSky, X, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
Even if they aren't already following you, if they fit your ICP, the algorithm will make the connection for you.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
Audience,
Messaging,
Personas,
Client relations,
Shared media,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential.
Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via ads, trade shows, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
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Topics:
Blog,
Content,
Marketing,
Social media,
Inbound marketing,
Customer communications,
Audience,
Personas
How to hire an A-team that delivers quantifiable results
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Topics:
Public relations,
Journalist,
Content marketing,
Content,
Marketing,
Metrics,
Social media,
Persona,
Inbound marketing,
Audience,
Personas,
PR,
Corporate communications,
SEO
You can have it all, just not at the same time, or so it seems.
Your SEO/AIO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages, even with AI help.
Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
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Topics:
Public relations,
Content marketing,
DIY,
Social media,
Persona,
Inbound marketing,
Customer communications,
Personas,
PR,
SEO
Generating leads is only half the battle. The other half is closing those deals.
With so many different vendors and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.
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Topics:
Content marketing,
Personas,
Sales,
Sales enablement content
Want to break through the clutter? Want to rise above the market noise?
Are there too many cybersecurity companies for our own good?
Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to an enormous global cybersecurity market.
Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 4,000 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.
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Topics:
Content marketing,
Marketing,
Audience,
Message,
Messaging,
Personas
Consumers are overwhelmed with offers – WhatsApp ads, retargeting, Facebook and LinkedIn ads, text messages, and some even still watch TV and listen to the radio. In today’s super-competitive climate, if you want to get prospects’ attention and money, you’ll need to hook them with highly targeted messages wrapped in something:
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Topics:
News value,
Content marketing,
Marketing,
Customer communications,
Messaging,
Personas,
Sales,
Client relations,
Video,
B2C
The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.
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Topics:
Media coverage,
Media,
Customer communications,
Messaging,
Personas,
PR,
Internal communications,
Corporate communications,
Technology
