Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
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Topics:
blog,
content,
marketing,
social media,
inbound marketing,
customer communications,
audience,
personas
You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
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Topics:
Public relations,
content marketing,
DIY,
social media,
persona,
inbound marketing,
customer communications,
personas,
PR,
SEO
How to hire an A-team that delivers quantifiable results
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Topics:
Public relations,
journalist,
content marketing,
content,
marketing,
metrics,
social media,
persona,
inbound marketing,
audience,
personas,
PR,
corporate communications,
SEO
Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.
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Topics:
content marketing,
social media,
brand,
customer communications,
audience,
messaging,
personas,
client relations,
Shared media,
linkedin,
marketing qualified leads,
sales qualified leads,
twitter,
youtube,
facebook,
reputation
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
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Topics:
content marketing,
social media,
brand,
customer communications,
audience,
messaging,
personas,
client relations,
Shared media,
linkedin,
marketing qualified leads,
sales qualified leads,
twitter,
youtube,
facebook,
reputation
Consumers are overwhelmed with offers – WhatsApp ads, retargeting, Facebook and LinkedIn ads, text messages, and some even still watch TV and listen to the radio. In today’s super-competitive climate, if you want to get prospects’ attention and money, you’ll need to hook them with highly targeted messages wrapped in something:
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Topics:
news value,
content marketing,
marketing,
customer communications,
messaging,
personas,
sales,
client relations,
video,
b2c
The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.
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Topics:
media coverage,
media,
customer communications,
messaging,
personas,
PR,
internal communications,
corporate communications,
technology
Want to break through the clutter? Want to rise above the market noise?
Are there too many cybersecurity companies for our own good? Some have become unsustainable as others have gone under. It seems ironic that cyberattacks - the biggest threat to both organizations and nations - have given rise to a global cybersecurity market whose value is set to swell to over $300B by 2024 and VC funding that hit a record high $5.3B in 2018. Should be good news, right? However, the unrelenting waves of cyberattacks and the increasing need to mitigate security risks has also given rise to more than 1,500 cybersecurity companies, whose marketing messages are now flooding -- make that clogging -- an already congested vertical.
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Topics:
content marketing,
marketing,
audience,
message,
messaging,
personas
