These days, you can DIY a lot of things, but PR isn’t necessarily one of them.
You want to get your message out there and generate buzz around your brand or product, but you DON’T want to deal with the costs associated with hiring a PR professional. These days when social media is king, you figure you might as well do it yourself. After all, it just seems faster, cheaper, and more effective to put out the word via LinkedIn.
Topics: Public relations, Media resources, Israel
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.
Topics: Public relations, News value, Israel, Marketing
Content is king, and someone must create it.
Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing
