If No One Knows You're Out There

Posted by Larry Kenigsberg on Aug 29, 2022 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 17, 2022 1:01:00 PM

Content is king, and someone must create it.

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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Mar 31, 2021 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 7, 2019 4:00:00 PM
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Topics: Public relations, media resources, press coverage, blog, Israel

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