Content is king, and someone must create it.
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Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
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Topics: Public relations, media resources, press coverage, blog, Israel
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.
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Topics: Public relations, news value, Israel, marketing
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Topics: Public relations, media resources, Israel