Standing out as an industry leader is not easy. Make it easier by positioning your company as the go-to expert in your field with the right approach to data - delivering concrete data that demonstrates deep industry understanding. Benchmarking reports, derived from your platform's wealth of user data, positions your company as an authoritative voice while providing invaluable insights to your market.
Topics: Public relations, Sales enablement content, Thought leadership
Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Press coverage, Media coverage, Media, PR, AI
Even in the days of AI, AI can't deliver the most critical asset you possess - your institutional memory - the why, how, and way you do business.
Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.
Topics: Public relations, Journalist, Press release, Media coverage, Media, Messaging, USP
The rise of AI for content marketing has made it much more difficult to stand out.
Your platforms generate a wealth of data that can be leveraged to create powerful PR and social media campaigns. Data-driven content builds trust and engages your audience. The data not only helps to tell your company’s story but also provides valuable insights that resonate with your audience.
Data-driven content has a distinct advantage: it is grounded in facts and provides value to your audience.
Topics: Public relations, Social media, Marketing qualified leads (MQL), Sales qualified leads (SQL), Marketing strategy, Sales enablement content
Your company sits on a treasure trove of data. Every click, login, support ticket, and feature usage tells a story that can help you understand customers, optimize operations, and accelerate growth. When analyzed collectively, this data reveals profound insights about industry trends, challenges, and business needs.
Topics: Public relations, Content marketing, Giveaways, Inbound marketing, Marketing strategy, Sales enablement content
Since starting our business almost two decades ago, we’ve seen companies
Topics: Public relations, Blog, Content, Marketing, Valuation
Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.
What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?
Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand
Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.
Getting your news out there
Topics: Public relations, Journalist, News story, DIY
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.
Topics: Public relations, News value, Israel, Marketing
How to hire an A-team that delivers quantifiable results
Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO