Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.
Topics: Public relations, press coverage, PR, client relations, planning
Topics: Public relations, journalist, DIY, press release, media coverage, media
Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.
Getting your news out there
Topics: Public relations, journalist, news story, DIY
I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.
Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand
Since starting our business more than a decade ago, we’ve seen companies
Topics: Public relations, blog, content, marketing, valuation
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.
Topics: Public relations, news value, Israel, marketing
Content is king, and someone must create it.
Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
“Everybody has a price” – but, what if…
Topics: Public relations, marketing, brand, audience, message, PR, corporate communications
Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.
Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways
