Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Apr 4, 2021 5:51:00 PM

The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email and social media as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.

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Topics: Public relations, journalist, DIY, press release, media coverage, media

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Mar 31, 2021 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

“Whoops” - Three Common PR Mistakes Made by Well-Meaning Companies

Posted by Judith Segaloff on Mar 17, 2021 2:05:00 PM


I have worked on both sides of the desk. I was editor-in-chief of a publication in NY and a freelance editor and journalist. Most of my life, since age 16 to be exact, I have found my passion in providing public relations services to results-oriented clients.

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Paying for the Future with PR

Posted by Larry Kenigsberg on Feb 25, 2021 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Nov 5, 2020 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

Mindshare Makes a Difference

Posted by Judith Segaloff on Oct 28, 2020 12:18:00 PM

Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.

Even the savviest public relations professionals who have worked in your industry for many years require mindshare to get started and not just from the CEO. They may need to hear from your executives, sales force, current clients, and even prospective customers. Successful PR requires a highly collaborative approach.

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Topics: Public relations, journalist, press release, media coverage, media, messaging, USP

The PR Curmudgeon

Posted by Larry Kenigsberg on Oct 27, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

Analyze This

Posted by Amy Kenigsberg on Aug 19, 2020 10:45:00 AM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Aug 14, 2020 9:00:00 AM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, content marketing, DIY, social media, persona, inbound marketing, customer communications, personas, PR, SEO

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Aug 12, 2020 7:15:00 AM

 

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Topics: Public relations, content marketing, content, social media, cybersecurity