Analyze This

Posted by Amy Kenigsberg on Nov 7, 2024 11:15:00 AM

 

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Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Sep 19, 2024 1:27:52 PM

With massive cyberattacks on organizations and states, cyber security is one of the hottest news topics. Every day, a new cybersecurity startup proclaims it will solve those challenges, further crowding an already congested market.

This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam to get the media recognition they deserve?

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Topics: Public relations, Press coverage, Media coverage, Cybersecurity, Statistics, Objective

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 10, 2024 9:15:00 AM

 

Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity

Prepping for the Big Trade Show

Posted by Amy Kenigsberg on Jul 17, 2024 11:37:27 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Get Your Trade Show Shopping List

Here are some pointers for being a resource to media at your next trade show:

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Topics: Public relations, Journalist, News story, News value, Media resources, Press coverage, Press release, Media coverage, Trade show

Show Prep with Time to Spare

Posted by Amy Kenigsberg on Jul 2, 2024 11:48:00 AM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

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Topics: Public relations, Press release, Media coverage, Media, Trade show, Staffing, Conferences, Giveaways

"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jan 2, 2024 2:05:00 PM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand

Paying for the Future with PR

Posted by Larry Kenigsberg on Dec 6, 2023 12:47:00 PM

Since starting our business almost two decades ago, we’ve seen companies

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Topics: Public relations, Blog, Content, Marketing, Valuation

Profitable PR

Posted by Amy Kenigsberg on Aug 16, 2023 1:42:00 PM

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

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Topics: Public relations, Press coverage, Press release, PR

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Aug 14, 2023 1:01:00 PM

Content is king, and someone must create it.

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Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing

Why You Should Work with K2

Posted by Larry Kenigsberg on Aug 1, 2023 4:00:00 PM
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Topics: Public relations, Media resources, Press coverage, Blog, Israel

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