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Topics: blog, marketing, social media, marketing strategy, target audience
Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.
“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”
Brandon’s boss is confused. “Just answer their questions.”
That isn’t enough..
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Topics: content, sales, Sales enablement content
Imagine trying to write code without a computer.
Nearly impossible, right?
When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it.
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Topics: sales, sales qualified leads, sales funnel, Sales enablement content
