Effective, efficient internal communication directly impacts growth and performance. A meaningful, well-defined internal communication strategy enhances connections between employees and the organization; engaged, appreciated employees are more likely to actively participate in communication efforts and contribute to a positive and collaborative work environment. Effective dissemination of strategic goals and providing group credit for achieving milestones builds a sense of community. By investing in internal communication, you can foster a positive, inclusive work culture, improve employee engagement and productivity, and drive success.
Amy Kenigsberg
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Recent Posts
Unlock Success with Effective Internal Communications
Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.
What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?
Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand
Build a Passionate Community to Support Your Business
Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.
Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
Topics: Public relations, Press coverage, Press release, PR
Thanks for using K2 Global Communications Website Grader Tool. If you haven't, you can access it here.
No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.
Topics: Content marketing, Marketing, Brand, Customer communications, SEO, Account-based marketing, Client relations, Integrated marketing, Collaborative marketing, Website
- Build brand awareness: No one buys from an unknown company
- Increase product value: Third-party endorsement increases the value of your solution
- Increases exposure to potential customers
Topics: Customer communications, B2B, B2X
Collaborative Marketing: No B2B Enterprise Is an Island
Collaborative marketing is a must-add to your overall B2B marketing strategy. Collaborative marketing means building connections, networking, and establishing formal partnerships among related, non-competitive businesses to increase brand awareness, gain new customers, and boost sales.
Topics: Content marketing, Content, Brand, Customer communications, Integrated marketing, Collaborative marketing, Email marketing
Is B2B Collaborative Marketing Good for Business?
Know the pros and cons before you dive in
Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.
Topics: Content marketing, Marketing, Social media, Brand, Customer communications, Integrated marketing, Collaborative marketing
Topics: Insider, Public relations, Marketing, Analyst, Analyst relations, Market research
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Content, AI, Thought leadership