Amy Kenigsberg
Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
This basically comes down to an exercise in empathy.
Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.
Most importantly, you’ve got deadlines.
Read More
Topics:
Journalist,
Press coverage,
Marketing,
Valuation
You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.
Read More
Topics:
Public relations,
Content marketing,
DIY,
Social media,
Persona,
Inbound marketing,
Customer communications,
Personas,
PR,
SEO
We've recently done a series of webinars about how to maximize the value of ChatGPT for marketing strategy and tactics.
Read More
Topics:
Content,
Marketing,
AI,
ChatGPT
Or How to Get the Most Bang from Your Inbound Marketing Buck
While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?
One, inbound has now displaced outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.
Read More
Topics:
Content marketing,
Content,
Marketing,
Persona,
Inbound marketing,
Customer communications
The PESO model is an integrated approach that strengthens your ability to leverage your thought leadership content, building trust and credibility with audiences across multiple channels.
Read More
Topics:
Content marketing,
Content,
Customer communications,
Corporate communications,
SEO,
PESO,
Paid media,
Earned media,
Shared media,
Owned media
Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
Read More
Topics:
Blog,
Content,
Marketing,
Social media,
Inbound marketing,
Customer communications,
Audience,
Personas
Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:
Read More
Topics:
Content marketing,
Inbound marketing,
Customer communications,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Hubspot
Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.
Read More
Topics:
Content marketing,
Content,
Customer communications,
Corporate communications,
SEO,
PESO,
Paid media,
Earned media,
Shared media,
Owned media
Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
Read More
Topics:
Journalist,
Press coverage,
Content marketing,
Audience,
Award,
Corporate communications,
Client relations