So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
Consuelo Reinberg
Recent Posts
Topics: Public relations, Journalist, News value, Press coverage, Content marketing
The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email, social media, and chat as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.
Topics: Public relations, Journalist, DIY, Press release, Media coverage, Media
Industry Analysts: Five Important Ways They Influence Your Customers
Photo by rawpixel.com from Pexels
Why it’s time to create a winning analyst relations program
Open your marketing toolbox, and you’ll see a whole range of weaponry with which to conquer your market. From advertising and public relations to sales promotions and sponsorships, these tools are tried-and-proven elements of every selling effort.
Topics: Analyst, Analyst relations, Brand
Run Smooth-as-Silk Analyst Briefings
Analysts are undeniably one of today’s top enterprise influencer groups - providing value with their finger on the pulse on the market, understanding of customer needs and pain points, and ability to advise clients which vendor and solutions to consider.
Topics: Analyst, Analyst relations, Messaging
Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story
Protect Brand Reputation from Social-media Fallout
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
Get Noticed by the Right People - Optimize Your LinkedIn Profile
LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.
Topics: Social media, LinkedIn
Excess Trade Show Funds? Roll Them Over to Your PESO Campaign
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
K2 Global Communications is Leading Agency on Clutch.co!
Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications