A pitch-perfect pitch can get top influencers to cover your product
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Topics: Journalist, Analyst, Analyst relations, Message, Corporate communications, Technology
Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
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Topics: Journalist, Press coverage, Content marketing, Audience, Award, Corporate communications, Client relations
Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.
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Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
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Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
New Year’s Resolutions for Success with Your PR Firm
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Topics: Public relations, Journalist, Press coverage, Marketing