How to hire an A-team that delivers quantifiable results
0 Comments Click here to read/write comments
Topics: Public relations, Journalist, Content marketing, Content, Marketing, Metrics, Social media, Persona, Inbound marketing, Audience, Personas, PR, Corporate communications, SEO
Public relations isn’t just media relations anymore
Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.
0 Comments Click here to read/write comments
Topics: Journalist, Press coverage, Content marketing, Audience, Award, Corporate communications, Client relations
A pitch-perfect pitch can get top influencers to cover your product
0 Comments Click here to read/write comments
Topics: Journalist, Analyst, Analyst relations, Message, Corporate communications, Technology
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
0 Comments Click here to read/write comments
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
New Year’s Resolutions for Success with Your PR Firm
0 Comments Click here to read/write comments
Topics: Public relations, Journalist, Press coverage, Marketing