ChatGPT - The Beautiful Partnership - Sort Of

Posted by Amy Kenigsberg on Feb 1, 2023 1:15:00 PM

Woman from future with high tech smartphone glasses conceptSince its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”

Recently, more and more marketers have reported utilizing ChatGPT in their marketing content, and even using the AI to completely replace writers on smaller writing projects. Will technology ever replace humans in the writing game completely? 

Let’s find out with a little experiment. Below are two ways to send the same message. Let’s see which one most people prefer. 

Version 1: An example of bad marketing would be a company launching a product without properly researching the target market or understanding their needs. This could result in the product failing to sell because it does not meet the needs or wants of the target audience. 

Version 2: Makeup Brand X recently paid thousands of dollars to take out a full page ad in the New York Times and advertise its new long-lasting mascara. They spent hours perfecting the copy and finalizing the graphics before letting the ad run. The expected ROI was a 15% increase in in-store purchases. The actual ROI was barely over 3%. What went wrong?

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By failing to identify their target audience, Makeup Brand X released an ad that reached a demographic far older than those that frequented their stores. This discrepancy in who was being targeted versus who was actually interested in their product meant their sales plummeted and their product launch was a failure. 

From the examples above, we gather that Chat GPT lacks the nuances, experiences, and knowledge of the human experience. 

When asked whether the AI thought it should replace content writers completely, it responded: “ChatGPT is a powerful language generation model that can produce written content on a wide range of topics, but it is not meant to replace human writers. While it can generate text that is coherent and grammatically correct, it lacks the creativity, context and emotions that human writers bring to their work.

ChatGPT can assist writers by generating ideas, providing inspiration, or helping with writer's block. It can also save time for some repetitive tasks, but it cannot replace the human touch, the creativity, and the cultural knowledge writers bring to their work.

Anyone looking for an easy fix and a quick way to cut writing budgets may get a lot out of ChatGPT - but not the “right” a lot.ChatGPT can be used as a tool to support human writers, but it cannot replace them. 

Don’t forget - it’s the human voice that makes us all unique. In a world of content from ChatGPT and the like, it is the real writers who will stand out.


Topics: content marketing, content, customer communications, message, ChatGPT

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